In addition to introductory courses in advertising, one will take
courses in media planning, creative strategy, research, law and
ethics, graphic design and advertising campaigns.
Advertising students usually follow one of two career paths: creative
- includes careers as copywriters or art directors with ad agencies
or companies' internal advertising departments; or, management -
attracts students interested in account management or media planning
with ad agencies, in advertising or sales promotion in a corporation's
internal advertising department, or in media sales with print or
Internships: Students are encouraged to participate
in supervised internships that carry three hours of academic credit. Many
students hold additional internships (not for credit) that prepare
them for entry-level positions.
Advertising students can enter the American
Advertising Federation (AAF) National Student Competition, which
challenges more than 100 AAF student teams in 15 districts nationwide. Students
selected for the team earn six hours of academic credit plus the
opportunity to compete with other schools in the region.
USC ad teams have placed in the national top four positions six
times and have won the regional competition 18 times.