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Undergraduate Academics

Advertising

Classes:
In addition to introductory courses in advertising, one will take courses in media planning, creative strategy, research, law and ethics, graphic design and advertising campaigns.

Careers:
Advertising students usually follow one of two career paths:  creative - includes careers as copywriters or art directors with ad agencies or companies' internal advertising departments; or, management - attracts students interested in account management or media planning with ad agencies, in advertising or sales promotion in a corporation's internal advertising department, or in media sales with print or electronic media.

Internships:  Students are encouraged to participate in supervised internships that carry three hours of academic credit.  Many students hold additional internships (not for credit) that prepare them for entry-level positions.

Capstone Experience:
Advertising students can enter the American Advertising Federation (AAF) National Student Competition, which challenges more than 100 AAF student teams in 15 districts nationwide.  Students selected for the team earn six hours of academic credit plus the opportunity to compete with other schools in the region. 

USC ad teams have placed in the national top four positions six times and have won the regional competition 18 times. 

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More Info

Academic Bulletin

AD Team

Advertising Faculty

Student Advertising Federation (SAF) on Facebook

Majors:

Advertising

Public Relations

Broadcast Journalism

Journalism

Visual Communications

 
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