Winners of USC's Ad Bowl Poll on campus to discuss Super Bowl
The 7th Annual Cocky Award for
Best Super Bowl commercial will be presented on Wednesday,
April 7 from 8:40-9:55 a.m. in the Russell House Theater.
This year, the commercial that won was a consumer-generated
spot for Doritos.
Stuart Beck, associate brand manager for Doritos, and Cole
Koehler, one of the creators of the commercial, are coming
to receive the award and share stories about the making of
Students in Professor Bonnie Drewniany’s Honors
College Super Bowl Advertising class gathered for the Super
Bowl and rated each national ad in three categories:
persuasion, brand identity, and likability.
Doritos aired four-consumer created commercials during the
Super Bowl. Amateurs were given the opportunity to compete
with the pros by submitting ads in the $600,000 competition.
Winner of Cocky's Super Ad Bowl Poll: Doritos Samurai
Consumer votes determined the winners
from six finalists, and Doritos Samurai was one of the ads
selected in the nationwide vote to air during the Super Bowl.
All four Doritos commercials resonated
with the students. “Doritos
has undoubtedly released some of the most humorous, likeable,
entertaining commercials of the evening,” graduate student
Lauren Quick said.
Matt Conley, a management science major, said: “Doritos
may be onto something with consumer-created ads. All of them
were a hit and marketed the product appropriate.” And
Megan Brown, a sophomore biomedical engineering major, added, “I
thought the Doritos commercials were great, and they were all
consumer-made, which is pretty awesome.”