Advertising student networks way to the BET Music Awards
By Liana Miller
Charles “Chuck Teez” Washington knows the importance
of following up. A contact that he met two years ago in Texas led
him to an internship at the 2013 BET Music Awards.
A senior advertising student and budding rap artist, Washington
was introduced to a prominent DJ and businessman at a concert in
2011. He kept in contact with the DJ over the years, reminding him
several times of his standing interest in any upcoming opportunities.
“I’ve been applying what I learn in my advertising classes
to real life. I treat myself like a product: I brand myself, position
myself to the right audience and market the best I can. You have
to put yourself out there if you want to succeed; the worst they
can say is no” he says.
In September, Washington’s persistence paid off when he got
the call inviting him to intern with the BET Music Awards.
“I got the call asking if I could be in Atlanta the next day
to help out with the awards show. I emailed my teachers, called my
mom and took off the next morning. I couldn’t believe it,” he
Washington worked hands-on during rehearsals with mega artists such
as Diddy, 2 Chainz, Future and his favorite, Snoop Lion. Though mingling
with the biggest names in the hip-hop industry was his favorite part,
Washington also gained valuable career experience.
“I was impressed by the professionalism of the BET staff.
Even though the environment was a lot of fun, they treated all the
artists and even interns like me with the same amount of respect
and professionalism. Even Stephen Hill (president of BET) was genuine
and looked like he really enjoyed his job,” he says.
After graduation, Washington plans to continue building his record
label, Initiated Dreams.