University of South Carolina Students Named
Finalists in National
Advertising Case Competition
Two University of South Carolina students participated in
the 2013 Media Plan Case Competition finals this summer in Washington,
D.C. The USC students were among 12 finalists chosen to compete by
the Washington Media Scholars Foundation out of an initial field
of 236 undergraduates from across the country.
Christopher Maloney, a senior majoring in advertising, and Elizabeth
Aaron Pugh, also a senior majoring in sport and entertainment management,
were chosen to compete in the final round of presentations. Maloney
and Pugh worked as a team to complete a qualification round entry,
media plan and a 20-minute final presentation in order to be considered
for a portion of $10,000 in scholarship awards.
The Media Plan Case Competition encourages students to create a
strategic media plan based on a hypothetical referendum campaign.
Participants must evaluate real world, consumer driven data to determine
the best media mix needed to bring their target voter to the polling
The Washington Media Scholars Foundation brings the finalists to
the nation’s capital where they visit over 20 media and public
policy organizations during Media Scholars Week. The scholars have
many opportunities to network with leaders in the media industry
in an off-the-record setting.
The week and competition culminate at a Networking Reception held
in the Knight Conference Center at the Newseum. Nearly 400 guests
from across the country witnessed the presentation of scholarship
The WMSF is a non-partisan 501(c)(3) organization committed to advancing
learning, career and scholarship opportunities for undergraduate
college students interested in public policy media strategy, research
In addition to Media Scholars Week, the organization distributes
$30,000 in scholarships through the Media Fellows Program. For more
information, visit MediaScholars.org.