Gilchrist named a Most Promising Minority Student
By Chris Brown
Trevor Gilchrist has given his college path an international
context rivaled by few. The senior advertising student has
studied abroad a staggering four times: in Jamaica, Ireland,
Denmark and China.
"I have been able to apply all of that learning abroad
back at home," he said. Gilchrist thrives on connecting
with diverse cultures. With each new continent, he looks at
audiences and assesses how he can communicate with them. He
says he is "seeing the world one ad at a time."
Gilchrist's diverse multicultural experiences have not gone
unnoticed. He was recently named a 2013 Most Promising Minority
Student by the American Advertising Federation (AAF). The award
recognizes the country's top multicultural advertising students
by connecting them with leaders in the advertising industry.
Gilchrist, originally from Manhattan, knows what it is like
to be recognized for his work abroad. He received a photojournalism
scholarship in 2012 from the James Alan Cox Foundation to create
a two-part documentary on his time studying in Ireland. While
studying in Denmark, he had an internship filming interviews
on diversity at his university in Copenhagen. His work embodies
cultural diversity, which is an important component of a career
"In order to reflect the diversity of the United States
you really need to have ad agencies that are multicultural," advertising
Professor Bonnie Drewniany says. Drewniany nominates multicultural
USC students to the Most Promising Minority Student Program
annually. Each year since the awards began 12 years ago, AAF
has selected at least one of Drewniany's picks as a national
finalist. When Drewniany met Gilchrist she knew he fit the
bill. "I was delighted to learn about Trevor," she
says. Though she never taught Gilchrist in class, Drewniany
had other faculty members flocking to her office to recommend
him for the honor. I was blown away by all of his accomplishments,"
she says. From his international studies to his portfolio of
films, Drewniany admitted, "The average kid doesn't have
that on their resume."
Gilchrist says his multicultural background also impressed
many of his fellow honorees and many industry executives in
attendance at the three-day conference in New York in February.
He already has a number of calls from top agencies. This is
exactly the goal of this program, according to Drewniany.
"By the end of it, these students not only have a connection
with the industry, but also with each other," she says.
a list of all previous winners from the USC School of
Journalism and Mass Communications >