The Super Bowl may have been a disappointment, but the advertisements kept viewers’ attention. For students in USC's Super Bowl advertising class, the top ad -- and the winner of the coveted Cocky Award -- went to Cheerios "Gracie." The touching ad told the story of a little girl learning she would soon be having a new baby brother (and a new puppy).
Second place was a tie between Wonderful Pistachio (Part 2) and Budweiser's "Puppy Love." Those three were followed by Budweiser's "Hero's Welcome."