The Convergence Newsletter
From Newsplex at the University of South Carolina
Vol. II No. 5 (Nov. 4, 2004)
Exploring the Meaning
of Media Convergence
The purpose of this newsletter is to provide an editorially neutral forum for
discussion of the theoretical and professional meaning of media convergence.
We welcome articles on any topic directly related to media convergence, including academic research or information about convergence experiences in your newsroom. We also welcome information about conferences, publications and related links.
Holly Fisher
Editor
convergence-editor@mailbox.sc.edu
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Feature Articles
Postscript: The Digital
Revolution Conference
Old Dog Ponders Meaning of New
Trick
The Election Connection Continues
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Conference Information
Third Annual BloggerCon
2004 Online News Association
Conference
Cross-Platform Media Teams
Midwest Political Science Association 63rd Annual
National Conference
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Announcements/News
Call for Papers
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---------------Feature Articles
Postscript: The Digital Revolution Conference
By Dr. Augie Grant, Executive Editor of The
Convergence Newsletter and Associate Professor in the College of Mass
Communications and Information Studies, University of South Carolina
Looking back on last monthÕs
media convergence conference at the University of South Carolina yields some
interesting answers and a few important questions. The theme of the conference
was ÒThe Digital Revolution: The Impact of Digital Media and Information
Technologies,Ó and the more than 40 papers, presentations and discussions
provided a broad range of insight into the processes and effects of convergent
media technologies.
Educators from around the
world presented a variety of topics, including organizational challenges of
digital media, legal and historical challenges, advice on implementing
convergence in the classroom, and consumer behavior in the digital age.
The strongest aspect of the
conference was the ÒShowcase of Convergent Media Processes and Practices,Ó
which allowed presenters to introduce, discuss, and play with a wide range of
new tools. Perhaps the most interesting theme of these sessions was the manner
in which new technologies are being used to supplement rather than supplant
traditional technologies, which is extending the capabilities of existing media
systems.
The research papers were the
strongest in the three-year history of the conference, with a good mixture of
quantitative research, case studies, critical theory and discussion of
pedagogical issues. Technology also was used to allow presenters to transcend
the time limits of the conference, with conference presentations and papers
available on one Web page at www.jour.sc.edu/pages/blog/index.htm
and a moblog of the conference available on another site at http://uscconvergence.textamerica.com.
The most important question
emerging from the conference is: ÒWhere do we go from here?Ó As strong as the
submissions to the conference were, a few patterns suggest that the study of
media convergence needs some theoretical and historical perspective. One
example of the need for historical perspective was a presentation that referred
to the fact that the Òfirst Internet banner adÓ had appeared only about 10
years ago. While technically correct, this observation ignored the experiments
with online advertising in early videotex and on-line services in the
1980s.
Perhaps more important, the
presentations on convergence dealt almost exclusively with contemporary
technologies, ignoring the lessons to be learned generations ago when sound and
pictures were converged to create a new technology or even further back when
pictures and text converged in print technology.
Similarly, the descriptive
studies provided a great deal of insight into individual phenomena, but those
based on theory were able to connect the phenomena studied with other phenomena,
leading to broader conclusions. The theory-based research was good, but more is
needed, including applications of theories of audience behavior, audience
reception, production of media messages, media effects, and journalistic
processes.
In the process, both
empirical and critical theories are needed to help us not only connect these
studies of convergent media processes and practices to other media studies, but
also to help in predicting the future of the technologies and processes
implicated in media convergence.
One final question that
emerged was the degree to which our academic institutions can inhibit the
sharing of knowledge. All authors were offered the opportunity to share their
papers on the conference Web site, but many declined the offer because they
feared a journal might consider such sharing to be Òpublication,Ó and they
couldnÕt afford to spend their academic currency on any venue that was not a
refereed, printed outlet. (Many of
these authors were persuaded to submit extensive abstracts and/or PowerPoint
presentations of their research, so most of the findings are still available.)
IÕm sure others attending the
conference came away with other questions that are as important, but these are
the ones that I believe need to be addressed. The first step in addressing them
already has been madeÑthe call for papers for next yearÕs conference (set for
Oct. 13-15, 2005, in conjunction with Brigham Young University in Provo, Utah,
USA) certainly will include a plea for a wide range of historical and
theoretical papers. We are also
working to arrange for publication of an edited book from the best of the
conference submissions as a means of enticing the best papers exploring theory
and research in convergent media.
One final note: The biggest difference
between this yearÕs conference and the previous yearsÕ was the discussion of
forthcoming books exploring a full range of topics related to media
convergence, from writing textbooks to management treatises. Perhaps next
yearÕs affair will need to include a book fair as well.
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EditorÕs note: A group of
university professors recently participated in moblog training prior to a
convergence conference at the University of South Carolina. These professors
learned the techniques and idea behind the moblog and went to work documenting
The Digital Revolution: The Impact of Digital Media and Information
Technologies. This three-day conference included presenters from around the
world and was captured in real-time on the moblog at http://uscconvergence.textamerica.com.
The following article is one participantÕs account of his moblog experience.
Old Dog Ponders Meaning of New Trick
By Jeff Wilkinson,
Associate Professor, Regent University
In the race for relevance,
professors in journalism and mass communication must constantly re-tool
themselves. Although we publicly state that the essential tools of journalism
are timeless and never change, the technology and techniques are ever-changing,
and even a master chef now has to figure out microwaves and food processors.
Recently, some of us learned
the art and technique of creating mobile weblogs (moblogs). When it was first
explained to me, I didnÕt really see the relevance to what I did as a professor
in journalism. To me, blogging was a fad, something that teens/twenties did,
not the eternally 39s. After a three- to four-hour training session, a dozen of
us were essentially thrown into moblogging a three-day convergence
conference.
When first given this
assignment, my gut reaction was resistance. My attitude was that I first needed
to know the goals, purposes, and WHY we were going to moblog the conference
(after all, we had our own presentations to worry about). So for about the
first 10 minutes of our assignment I needed a minor attitude adjustment before
getting over it and focusing on the task at hand. Oh well. Good old-fashioned
professorial pride (harrumph!) wanted to take the easy way out rather than
actually ÒdoÓ something new and different (and possibly meaningful).
So I soldiered on and helped
direct and build our moblog of the first conference session. I was immersed in
focused-attention tasks such as editing captions, building links to Web pages,
and loading photos of the speakers. Honestly, I didn't hear a word that was
said the entire 90-minute session. This is the bad side of moblogging. Like the
tourist who videotapes the ride and misses out on the experience, I was so busy
capturing the moment that I missed the moment's meaning.
But I stuck to it until the
technology/technique became transparent to me. By the last session of the last
day, I could take a photo, post the image, write the caption, fill-in the
proper linksÑand still have enough mental energy to enjoy the moment, listening
and processing the dialogue in the room.
Hindsight being the wonderful
teacher that it is, I now see what we were supposed to learn, and can grasp
some of the problems and unsolved mysteries surrounding blog creation. There
are many promises hidden in the technique. In my opinion, the best thing about
the moblog is (a) it builds a story in real-time, (b) it allows you to enhance
your text with images, (c) it is relatively easy to doÑitÕs the easiest
ÒcontentÓ IÕve created in a long time.
The downside or criticisms
are (a) you can miss the meaning because youÕre so busy chronicling the moment,
(b) the content can be trivial and uninteresting because frankly, most moments
are pretty uneventful.
Here are some larger issues I
believe are worth considering:
What is the "killer
application" and what are the valuable secondary applications? IÕm
convinced there is something that this does ÒbestÓ but IÕm still not quite sure
what it is. Perhaps it's best for something that (a) happens in real time and
can be captured as-it-happens, (b) is an event where video is not practical or
allowed. IÕve kicked around a few thoughts, and the closest I can come is
something ÒbreakingÓ (unplanned), someplace with limited access to bandwidth
(remote area) and no means for editing video (so only still images are
practical). So as a fallback means of catching something unexpected as it
happens, this lends itself quite well.
A related issue is
identifying the secondary applications, the ones that will help us incorporate
this technique into daily newsgathering operations. TV news has maimed itself
with Òlive just because we canÓ reports. Moblogging chronicles moment by moment
of É what? People talking? Professors speaking? Yes, itÕs relatively
instantaneousÑbut is there an existing technology or technique that does this
better? When is camera-phone coverage superior to the ubiquitous DVCam, and
why? Stated differently, when should we reject this new technique in favor of an older one that's
actually better suited to the task?
Once we answer these
questions, we can address questions of implementation. To create these sites,
we had to take on a different set of skills. Our new job descriptions included
Ònewsflow editorÓ who is sort of a producer, the ÒstorybuilderÓ who develops
the individual blog-segments with links and text, and the Ònews resourcerÓ who
conducts searches and gathers contextual information through the Web. Add-in
the photographer/reporter who takes images and/or audio, and thatÕs a team of
four. If you only have one or two people available, what does this mean for the
moblog? How are the tasks divided
up, and how does this impact the quality (a problematic term) of the
moblog? For this technique to be
permanently adopted by news organizations, these questions will have to be
answered. Management must be educated on moblog utility and cost-effectiveness.
In TV, we watched news crews shrink to the one-man-band and the one-man-bureau.
AgainÑwhat are we doing all this for, anyway?
In the near or distant
future, wideband wireless will perhaps enable us to send video in real-time to
bloggers/storybuilders. The next generation of converged field journalists will
use video-phones to send wireless feeds directly to the news-clearinghouse
facility. The feed may be
presented twice. One version will be Òlive and uncutÓ while the other will be
processed and edited by the storybuilder. The packaged account will offer added
value because it will be edited and contextualized, offering soundbites and
detailed text information to provide readers/viewers the context for the event
and its meaning. It's up to us to anticipate these changes and equip our
students for tomorrow's job today.
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The Election Connection Continues
In a 48-hour election blitz,
student journalists from American University, the University of Florida, the
University of Georgia and the University of South Carolina covered the
Presidential election with camera phones, filing to a mobile weblog (moblog).
This was the fourth and final
chapter of Cingular's Wireless Election Connection (http://wec.textamerica.com). Earlier in
the year, student reporters covered the South Carolina Democratic Presidential
Primary. Then over the summer, student reporters from other journalism schools
joined USC students in covering both national political conventions. All of the
work has been edited in the Ifra Newsplex at the University of South Carolina,
where Newsplex Director Randy Covington oversaw the project. As The Convergence
Newsletter went to press, we debriefed Covington.
CONVERGENCE NEWSLETTER: How
does it feel to be an experienced moblogger?
COVINGTON: If someone a year
ago had told me I would cover the race for the Presidency with a camera phone,
I would have thought they were crazy! However, that's exactly what we did and
we have amassed a fair amount of experience with moblogging as well as a
substantial body of work. The Election Connection moblog now has nearly 1,300
individual postings.
CONVERGENCE NEWSLETTER: What
are the lessons you have learned?
COVINGTON: I think the most
important lessons are immediacy, quantity and quality. I worked in TV news for
three decades and a good moblog is a lot like broadcast journalism. It is very
immediate and it gives the news consumer a good sense of the
"experience" of a story. But to accomplish this result, a moblog must
be constantly updated with rich content.
CONVERGENCE NEWSLETTER: How
hard is it to moblog?
COVINGTON: Just ask our
reporters or the faculty members with whom we have worked. On the surface, it
seems really simple--you take a lot of pictures, write short captions and then
send them in. However, the process is more difficult than it first seems. The
best postings are more than cute pictures. They actually mean something. The
key point is to drill down to find the story. Then you have to summarize it in
two or three sentences.
CONVERGENCE NEWSLETTER: What
are the limitations to moblogging?
COVINGTON. I think they are
fairly obvious. Moblogging doesn't do very well with depth, context or
perspective. I don't think it is likely to replace traditional journalism. Plus
on a moblog, it sometimes is hard to follow a story because of the haphazard
way in which pictures are posted in the order they come in. That's part of
capturing the "experience" of a story, but it sometimes makes it hard
to follow.
CONVERGENCE NEWSLETTER: How
do you address that problem?
COVINGTON: The themes, or
what we sometimes call Òthreads,Ó become very important. I don't think the
average person is going to wade through more than a thousand postings. However,
that person might click on a thread that is of interest and look at 10, 20 or 30
postings. Organization, in my opinion, is critical to the success of a moblog.
CONVERGENCE NEWSLETTER: How
hard was it to work with schools elsewhere and students you had never met?
COVINGTON: It wasn't all that
difficult. We worked with strong journalism programs and some terrific student
reporters. There is a learning curve that we see every time we do one of these
things. Initially, reporters are confused by the operation of the phones and the
expectation that they text message their captions. It takes a few hours to
figure out that the phones and text messaging really are not that difficult.
Then, comes the journalism. Initially, most captions are short and thin on
content. However as the reporters become more comfortable, they realize they
can use the format to tell meaningful stories.
CONVERGENCE NEWSLETTER: What
are you most proud of?
COVINGTON: I think some of
the convention threads were first-rate, themes like how the homeless in Boston
viewed the race for the Presidency, how people in Massachusetts viewed John
Kerry, and how the Alabama delegation experienced New York City. With the
election itself, a number of postings stand out for their photographic quality
as well as insights.
CONVERGENCE NEWSLETTER: What
do you see as the future for this format?
COVINGTON: I think moblogging
has considerable application for the Web sites of traditional news
organizations. Thanks to companies like Textamerica, which provided the back
end for the Election Connection, the process of editing and posting is fast and
easy. So a news organization can aggregate fresh content for the Web with very
little cost or effort. Your readers, listeners or viewers can capture their
school games and plays, file them to the Internet and then comment on them.
What's not to like about that model?
CONVERGENCE NEWSLETTER: Is
this really journalism?
COVINGTON: I think so. When
you mention the word "blogging," a lot of people think about somebody
sitting at home in his undershirt, pounding out his opinions on the computer
with steam coming out of his ears. That's one model. But we think a good
moblog, while certainly a new journalistic form, should meet old journalistic
standards for accuracy, fairness, etc. In fact, I would suggest those standards
are even more important in the blogosphere, where it is hard to know whom you
can trust. We insisted that the Election Connection be edited by faculty
members from the USC School of Journalism.
CONVERGENCE NEWSLETTER: Any
final words?
COVINGTON: This is an
exciting time to be working in new media.
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---------------Conferences
Third Annual BloggerCon
Nov. 6, 2004
Stanford Law School
Palo Alto, California, USA
http://www.bloggercon.org/iii/register
Join other bloggers to discuss the role blogs and
citizen journalism played in the Presidential election. There also will be
sessions on blogging in education, science, the arts and daily life. BloggerCon
is a user's conference about technology and a forum for the use of technology.
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2004 Online News
Association Conference
Nov. 12-13, 2004
Hollywood, California, USA
http://www.journalists.org/2004conference/
Digital journalists will
gather for the 5th Annual Online News Association Conference and Awards
Banquet. Two full days of panel discussions and keynote speeches focused on the
best practices for digital news will culminate with an elegant banquet and the
announcement of the 5th Annual Online Journalism Awards.
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Cross-Platform Media Teams
February 13-18, 2005
Reston, Virginia, USA
http://www.americanpressinstitute.org/
Sponsored by the American Press Institute, this
workshop focuses on strategic thinking for a multi-platform world. Covers
content, revenue and convergence for online-offline teams, departments and
companies.
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Midwest Political Science Association 63rd Annual
National Conference
April 7-11, 2005
Chicago Palmer House Hilton Hotel, Chicago, Illinois, USA
This
conference will include a section on Mass Media and Political Communication, featuring panels and papers about the nature, origin and impact
of mediated messages. The Midwest Political Science Association is a national
association of researchers with an interest in politics and policy. The MPSA
was founded in 1939 and publishes one of the top journals in the discipline,
the American Journal of Political Science (www.ajps.org ), as well as hosting a national
conference with over 3,000 presenters on about 600 different panels.
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---------------Announcements/News
Call for Papers
AEJMC Midwinter Conference
February 11-12, 2005
Kennesaw State University, Georgia, USA
https://webspace.utexas.edu/mark43/www/
Participating Divisions/Interest Groups: Communication
Technology & Policy, Media Management & Economics, Cultural and
Critical Studies, Mass Communication and Society, Visual Communication, Civic
Journalism, Entertainment Studies, and Graduate Education.
Submission Requirements: Authors are invited to submit
research paper abstracts or panel proposals to be considered for presentation
at the 2005 AEJMC mid-winter conference.
Submissions can address any aspect of mass communication & society,
and may include work in progress.
Work that addresses both mass communication & society and issues of
interest to other participating co-sponsors is encouraged. Graduate student
submissions are strongly encouraged. Here are some specific guidelines for
submission:
All proposals must be submitted by Dec. 20, 2004. Send proposals to MC&S vice head at
jdgreer@unr.edu. Use a standard
word-processing format (preferably RTF) for all attachments.
Research paper or panel proposals should include a
300- to 500-word abstract. In addition, each panel proposal should include a
list of potential panelists.
Identify the paper's author(s) or panel's organizer(s)
on the title page only and include the mailing address, telephone number and
e-mail address of the person to whom inquiries about the submission should be
addressed. The title should be printed on the first page of the text and on
running heads on each page of text, as well as on the title page.
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Michigan Academy of Science, Arts, and Letters 2005
annual meeting
March 4Ð5, 2005
Eastern Michigan University, Ypsilanti, Michigan, USA
Programming will include communication topics. Send
submission form and two copies of each abstract to the chair of the appropriate
section by Nov. 11, 2004. Contact information for section chairs is available at
http://www.umich.edu/~michacad/2005chairlist.html.
Authors of papers accepted for presentation will be
notified by section chairs and the Academy office in December. Presenters must register
upon acceptance to be placed on the program.
(Note: Proposals for presentations by undergraduate students should be sent
directly to the Academy office by Nov. 11 with registration fee of $40 attached.)
Abstracts of all papers presented at the Academy
meetings are published in the spring issue of the Academy's quarterly journal,
the ÒMichigan Academician.Ó Articles submitted for the other three issues of
this multidisciplinary journal undergo peer review.
For more information, visit http://www.umich.edu/~michacad/2005gencall.pdf.
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---------------Interesting Links
A Day in the Life of a J-School
StudentÑJournalism students at the
University of South Carolina in Columbia, S.C., USA, are documenting life in a
modern day journalism program via journalismÕs latest mediumÑthe blog. Under
the direction of professors Doug Fisher and Ernie Wiggins, students are
providing an honest look at what it means to study journalism. They capture the
good and bad and the ugly, from making it to class on time to surviving a
challenging editing course to struggling with such lofty questions as Òwhy am I
here?Ó This is reality TV for journalists and an interesting read. Check it out
at http://jschoolyear.blogspot.com.
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---------------Copyright and Redistribution
The Convergence Newsletter is Copyright © 2004 by the University of South Carolina, College of Mass Communications and Information Studies. All rights reserved.
The Convergence Newsletter is free and published by The Center for Mass Communications Research at the University of South Carolina, College of Mass Communications and Information Studies. It may be redistributed in any form Ð print or electronic Ð without edits or deletion of any content.
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---------------Submission Guidelines/Deadline Schedule
The Convergence Newsletter welcomes articles of all sorts addressing the subject of convergence in journalism and media. We also accept news briefs, calls for papers and conference announcements. Our audience is both academics and professionals, and the publication style is APA 7th edition. Feature articles should be 750 to 1,500 words; other articles should be 250 to 750 words; announcements and conference submissions should be 200 words. All articles should be submitted to The Convergence Newsletter Editor at convergence-editor@mailbox.sc.edu. Please include your name, affiliation and contact information with your submission.
The Convergence Newsletter is published the first week of each month (except January). Articles should be submitted at least 10 days prior to the publication date. Any questions should be sent to convergence-editor@mailbox.sc.edu.
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---------------Subscribe/Unsubscribe Information
To subscribe, unsubscribe or edit your information, please send a message to
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