The Convergence Newsletter
From Newsplex at the University of South Carolina
Vol. II No. 9 (April 7, 2005)
Commenting on Convergence
By Holly Fisher, editor,
The Convergence Newsletter
This month's issue of The
Convergence Newsletter steps beyond
the bounds of what we might consider "traditional convergence"—the
delivery of news across print, broadcast and online media platforms. This month
we look at how convergence can be expanded and stretched, allowing news to
reach an even wider audience.
Jan Schaffer, executive
director of J-Lab, writes about civic journalism with a twist. When public or
civic journalism was first discussed, no one had even heard of a blog, and
surfing the Net wasn't the daily task it is now. J-Lab is working on the second
phase of civic journalism, which makes use of today's technology and lets the
consumers become creators.
Journalists like to think we
know just what readers and viewers need to know. But allowing consumers to help
us shape the news is a way to become even more engaged in the community and to
tell the stories that impact people's lives where they live, work and play.
Looking at different media
platforms is another way to move convergence from just online, print and
broadcast media. Executive Editor Augie Grant writes about how we should be
looking at ways to extend our convergence efforts to radio, message boards and
periodicals as well as text messaging, podcasting, e-mails, and even, blogs.
Convergence, by its nature,
has forced journalists to think outside the box. So as we continue to develop
the idea of convergence, it seems natural that further expansion and development
would be discussed whether it be through public journalism or expansion to
additional media platforms.
Holly Fisher is working on
a Master of Mass Communication at the University of South Carolina. Contact her
at convergence-editor@mailbox.sc.edu.
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Feature Articles
Citizens and Convergence,
Phase II
New Convergence Challenge:
Reaching Beyond Traditional Media
Designing Converged Newsrooms
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Conference Information
Newsplex
2005 Summer Seminars Announced
Call for Papers and Showcase
Presentations: Conference on Media Convergence
Cross-Platform Media Teams
Society of Professional
Journalists Convention & National Journalism Conference
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---------------Feature
Articles
Citizens and Convergence, Phase II
By Jan Schaffer, J-Lab
executive director, University of Maryland
When the civic journalism
movement launched in the early 1990s, the Web wasn't even on journalists' horizons.
Interacting with citizens meant having town hall meetings or focus groups or
taking a poll.
But technology and the tech
savviness of citizens have opened up exciting opportunities for engaging in
public issues. Some are initiated by news organizations, but, increasingly,
others are being initiated by news consumers,
Call it Interactive
Journalism, Participatory Journalism, Citizens Journalism—or Civic
Journalism, Phase II.
The hallmark of what's
happening is the convergence of the content creators—professional and
amateur. And I would assert that this trend is far more important than the
convergence of delivery platforms.
In just the past 18 months,
we've seen a swelling of the ranks of quasi-journalists in the blogosphere, and
we've seen the launch of several early citizen media initiatives, such as
NorthwestVoice.com, many built on blogging platforms.
J-Lab's
pioneering New Voices project later
this month will announce funding for 10 citizen news start-ups that we hope
will become prototypes for more projects in which consumers become creators.
Certainly our civic
journalism work fueled the idea for this new initiative. How, we asked, could
we create opportunities for citizens both to get informed and to inform others
about micro-news that so often falls under the radar of traditional news
organizations? Especially news organizations that are cutting feet on the
street? And we are grateful to the Knight Foundation for sharing the vision.
In the New Voices' citizen media
spotlights, these hyper-local pioneers tell us their readers want local,
local news to be sure. But they also want photos (lots of them), recipes,
events, community bloggers, kids' sports, forums, niche interests, and small
retail ads.
They want to hunt for the missing
80-year-olds in their communities, mobilize the community to question
a park plan, and pursue
more aggressively than the local paper permit irregularities for a film
crew. They also want to go head-to-head with things like Baktopia, a Bakersfield, California,
USA, version of Craigslist.
In tracking the impact of
bloggers, a different kind of citizen journalist, we've seen repeatedly the
value of their holding both public officials and news organizations
accountable. To me, it heralds an Age of Guerrilla Journalism, one that exists
symbiotically with mainstream journalism. It moves on a parallel track but
converges at moments to set the record straight—or, equally important, to
define "news" differently from their mainstream counterparts.
As major news outlets merge
with major online partners in the latest twist on new-media convergence, they
are impelled by a search for new eyeballs, new ad venues, new revenue
opportunities—and, yes, even some new thinking.
Perhaps it's time to consider
a different news construct that converges all these activities and participants—one
that has a place for the newcomers—the citizen journalists and the
guerrilla journalists—even as it elicits greater value from the old
timers.
To me, that construct might
include these players:
á
Relationship
Entrepreneurs. Charged with creating
the outlets that value, use and monetize news in different ways -- be they
media literacy initiatives, reputational systems, positive media ventures,
rip-and-stitch exercises, creative consulting, brand shepherds.(See
Katherine van Jan's trends presentation from the Media Center's "Whose News?" Conference.)
á
Community Connectors.
Responsible for covering small-J community journalism—citizen correspondents
and tipsters, hyperlocal news sites, community beat bloggers, local sports
sites, and yes, guerrilla journalists and local craiglists.
á
Triage Editors. Assigned to comb, maybe with the help of robots or
spiders, citizen sites for "buzz" and frequent topics of concern. They sniff
for stories that need more in-depth reporting and alert Big-J journalists.
á
News Enterprisers. Charged with parachuting in to do some head-turning
journalism, database-driven, computer-assisted, in-depth reporting that breaks
new ground instead of echoing old news and connects the dots on meta issues
like only highly skilled journalists can.
From a civic journalism
perspective, it's gratifying to see how easily the words "civic journalism,"
democracy" and "citizen engagement" tumble from the lips of bloggers, citizen
journalists and other new media types.
They don't worry, as press
thinker Jay Rosen once put it, about "getting the separations right."
For them, it's all about
"getting the connections right."
J-Lab: The Institute for
Interactive Journalism helps news organizations use
new information ideas and innovative computer technologies to develop new ways
for people to engage in critical public policy issues.
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New Convergence Challenge: Reaching Beyond Traditional
Media
By Dr. Augie Grant, executive editor of The
Convergence Newsletter and associate professor in the College of Mass
Communications and Information Studies, University of South Carolina
One of the next challenges in
the study and practice of convergent journalism is extending the range and
number of output media. Most convergent journalism projects deal with some
combination of print, broadcast and online media. The emerging opportunity is
to extend the reach of messages by incorporating other traditional and emerging
media into the set of output media of a convergent newsroom.
Among the media that can be
served by a convergent newsroom are traditional media including radio, message
boards and periodicals. New media ready for distribution of news include text
messaging, podcasting, e-mails, and even, blogs.
These media have little in
common. Radio is ubiquitous. Text messaging is immediate and brief. Podcasting
can be personal, quite detailed or both. These and other new media will vary in
their richness, reach, permanence, and capability of targeting specific
consumers or segments.
The opportunity for extending
the range of output media is created by the fact that the information for the
news stories has already been gathered. The two tasks that must be performed in
the process of distributing messages through additional media are the
journalistic task of editing the information and the technical task of
formatting and transmitting the information. Although these tasks can be
formidable in the early days of any new medium, they soon become much less
significant than the fundamental process of newsgathering, which has already
been completed for other media.
The experimental nature of
most of today's convergent newsrooms makes them an ideal test bed for this type
of technological innovation. Perhaps more importantly, the innovative culture
in today's convergent newsrooms provides fertile ground for the planting and cultivating
of this new crop of news media.
As with most experiments of
this type, we should expect more failures than successes, but the successes
will become part of the everyday flow of news and information to the public.
The process of experimentation with new media should be expected to provide
another important outcome—offering new perspectives on the practice and
processes of journalism.
In the process, there is the
potential for a paradigmatic shift in the conception of journalistic roles.
Instead of having an identity that is related to a single output medium (e.g.,
newspaper reporter or broadcast journalist), journalists will focus primarily
on the story and the most appropriate media for delivering each story to those
who want or need to be informed, seeing themselves as reporters, photographers,
or editors first, with output media being less important than the stories and
the audiences.
This new paradigm is one of
the promises of convergence: To create a newsroom and journalistic culture that
is fundamentally focused on the delivery of information through the most
appropriate and effective media.
This challenge to the status
quo will be seen by many as a threat, just as it will be seen by others as an
opportunity. In the long run, consumers who have the chance to sample content
through these new output media will be the ultimate judges of the success or
failure of the convergence paradigm.
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Designing Converged Newsrooms
By Dr. Augie Grant, executive editor of The
Convergence Newsletter and associate professor in the College of Mass
Communications and Information Studies, University of South Carolina
The structural and functional
design of convergent newsrooms is one of the most basic aspects of implementing
convergence in either academic or professional settings. Most converged media
operations utilize a shared facility for producing content for print, broadcast
and online media, but how that facility is organized will play a major role in
how successful the converged operation will be. This article will address a
range of issues related to the physical set-up of the newsroom, from assigning
work areas to design elements that will enhance convergence.
The most important variable
is how the space is organized within the newsroom. Because organizational
theory suggests proximity is a major factor in interaction and cooperation
within an organization, the most important starting point is organizing a
newsroom by content type. This means putting all of the editors in one area,
surrounded by separate areas for news, sports, features, etc. The presumption
is that individual reporters will continue to concentrate on one or two media,
but, with proximity, they are more likely to share information and to look for
areas of collaboration rather than engaging in internal competition.
Organizing a newsroom by
subject matter might seem an obvious design element, but many converged
operations have chosen to group individuals by medium, grouping print reporters
in one area, broadcast reporters in another, and allocating a third area to
online reporters. Organizing space by medium certainly facilitates production
of content for that medium, but such an organization creates a natural barrier
that inhibits the flow of information among reporters working across media.
The assumption underlying the
grouping of reporters, editors, etc. by subject matter is that the organization
will have few, if any, reporters who contribute equally to multiple media. (For
a more detailed discussion of the role of multiskilled reporters in converged
newsrooms, see http://www.jour.sc.edu/news/convergence/issue12.html.)
Convergence is thus facilitated by communication among all the reporters, and
physical proximity is a major factor in this communication.
Ifra Newsplex at the
University of South Carolina, Columbia, S.C., USA, also has taught us a few
important lessons about the physical layout of a converged newsroom. The most
important design element is flexibility, as converged newsrooms must be able to
adapt space to changing demands of the organization, the output media and
consumers.
Introducing broadcast
reporters into a print newsroom creates a special set of requirements. Control
of light and sound are critical if the newsroom is to be used for live shots or
recording of stand-ups or voice-overs. Ceilings must be high enough (at least
10 feet) to allow placement of lights, and ceilings also should include
hardware for mounting the lights and access to power for the lights. The floor
of the newsroom must be solid and smooth enough to allow camera movement on a
tripod or pedestal.
The computers in a converged
newsroom should also be configured differently from those in traditional
newsrooms. The software on each workstation should allow the user to create and
edit newspaper copy, broadcast scripts, Internet pages and rudimentary
graphics. (Some newsrooms also include video and photo editing software on all
computers.)
The primary criterion for
deciding what software belongs on each computer should be that each computer
should include all the software needed to allow a reporter to create content
for broadcast, print, and the Web. This configuration is more expensive than
having specialized areas with software for one medium or another, but the
result will be greater opportunities to realize true convergence in the
newsroom. (Note: It is critical that the system allow content to be easily
moved from one program to another.)
We are continuing to look for
"best practices" in converged newsroom design, as well as other theories of how
to physically structure a converged newsroom focus on the flow of production.
If you would like to share your newsroom layout or your experiences in
designing a converged newsroom, please consider submitting a presentation to
the Showcase of Converged Media Processes and Practices that will take place at
our October conference in Utah.
(The Call for Showcase Presentations appears later in the newsletter.)
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---------------Conferences
Newsplex
Summer Seminar Series
College of Mass Communication
and Information Studies
Columbia, South Carolina, USA
The College of Mass
Communications and Information Studies at the University of South Carolina is
pleased to announce the 2005 Newsplex Summer Seminars. Three seminars will be
conducted in May and June, exploring Teaching and Research in Convergent Media,
Web Publishing for Convergent Media and Video Boot Camp for Academics (Backpack
Journalism). Attendees may choose
to attend, one, two or all three seminars.
Who is eligible?
Any college or university
faculty member who teaches courses in journalism (print, broadcast, or
online).
Seminar #1: Teaching and Research in Convergent
Media, May 16-20, 2005
This week-long seminar on
Teaching and Research in Convergent Media is designed to provide college
faculty with advanced training in converged media operations and journalistic
practices that they can they adapt to their individual programs.. Through an intensive set of seminars
and hands-on workshops, participants will learn and practice skills essential
to working in a converged media environment, as well as studying the process of
teaching and conducting research in a converged media environment. All enrollees completing the program
will receive a Newsplex training certificate.
Seminar #2: Web Publishing for Convergent Media,
May 23-27, 2005
This week-long seminar is
designed to train faculty in the conceptual and practical dimensions of Web
publishing. The emphasis in the seminar is on training faculty in the use of
software tools used to create a Web presence in a converged newsroom. Participants
will then apply these skills in a series of exercises designed to provide the
foundation for comprehensive Web publishing that includes traditional text and
graphics along with video, animation, and interactive content elements. All
enrollees completing the program will receive a Newsplex training certificate.
Seminar #3: Video Boot Camp for Academics, June
6-10, 2005
Video Boot Camp for Academics
is a week-long seminar designed to provide college faculty with advanced
training in backpack journalism with an emphasis on shooting and editing video.
Participants will learn and practice skills in the acquisition and editing of
video through lectures, hands on practice and field exercises. In addition,
participants will be exposed to relevant research in the field as well as an
overview of managing a converged newsroom. All enrollees completing the program
will receive a Newsplex training certificate.
Tuition: $750 without hotel/$1,250 with hotel
(single occupancy). Discounts are available for individuals attending two or
three of the 2005 Newsplex Summer Seminars ($1,400 for two and $2,100 for all
three).
Tuition for the five-day
seminar series includes all seminars, books, materials, etc. related to
training, as well as local transportation from the host hotel, lunches and
dinner. Participants are responsible for their own transportation to and from
Columbia.
For more information:
More information, including
preliminary schedules for each week-long seminar and online registration, is
available at http://newsplex.sc.edu.
For more information, e-mail: augie@sc.edu, or call (803)
777-4464
Note: Enrollment for each of the five-day
sessions is limited to the first 10 registrants!
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Call for Papers and
Showcase Presentations
Conference on Media
Convergence: Cooperation, Collisions and Change
Co-sponsored by Brigham Young
University and University of South Carolina
October 13-15, 2005, Provo,
Utah, USA
Now in its fourth year, the
purpose of this annual conference is to provide a scholarly forum for the
presentation of theory, research and practice related to media convergence.
Projects addressing virtually any area of media convergence may be submitted,
with special consideration offered for theoretically-based submissions and case
studies of organizational issues related to media convergence. A showcase of
convergent media practices will run concurrent with the academic conference.
With author approval, selected submissions will be considered for publication
in a future book to be edited by the conference co-chairs.
For the paper competition,
faculty and graduate students are invited to submit in one or more of three
categories:
* Completed papers
* Proposals or abstracts of
papers in progress
* Proposals for panels
The top three complete papers
by graduate students will be recognized with cash awards of $300, $200, and
$100.
For the Showcase of
Convergent Media Process and Practices, faculty and graduate students are
invited to submit in one or more of four categories:
* Hands-on demonstrations of
digital media and information projects or practices
* PowerPoint, video, or other
multimedia presentations of digital media projects or practices
* Software demonstrations
* Case studies (poster format
with demonstration)
Submissions may address
practical, theoretical, phenomenological, critical and/or empirical approaches
to digital media and information technologies. All submissions will be reviewed
by a jury that will consider: 1) relevance to the conference theme, 2) the
quality of the contribution and 3) overall contribution to the field.
Papers, proposals,
abstracts, and panel proposals should be addressed to:
Augie Grant, Conference
Co-Chair
Media Convergence Conference
School of Journalism and Mass
Communications
Carolina Coliseum
University of South Carolina
Columbia, SC 29208
e-mail: augie@sc.edu
Submission guidelines:
* Electronic submissions
(Word or RTF attachments) are encouraged (send to augie@sc.edu).
* Paper copies may be
submitted: three paper copies of the submission should be mailed.
* A detachable cover page
should be included with the title of the paper or panel and authors' names,
addresses, telephone numbers, and e-mail addresses.
* Showcase proposals must
include a brief description of the project or demonstration, a list of
equipment needed to conduct the demonstration, names of the presenter(s), and
contact information (e-mail, telephone number, and address).
* Submission deadline
(postmark) is June 15, 2005. All submissions will be jury-reviewed
with notification to authors and panel organizers on or before July 31, 2005.
For registration and further
information about this academic conference or the showcase, visit the
conference Web site at http://convergence.byu.edu.
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Cross-Platform Media Teams
June 21-24
Reston, Virginia, USA
http://www.mediacenter.org/content/5103.cfm
Sponsored by the American Press Institute, this
workshop focuses on strategic thinking for a multi-platform world. Covers
content, revenue and convergence for online-offline teams, departments and
companies.
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Society of Professional
Journalists Convention & National Journalism Conference
Oct. 16-18
Las Vegas, Nevada, USA
The Society of Professional
Journalists' National Convention offers our members and the journalism
community an opportunity to reflect on the industry and to engage in
thought-provoking, stimulating and hands-on training. Reporters, editors,
educators and students from across the U.S. and several foreign nations will
make this event a top priority.
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---------------Announcements/News
New Books on Convergence: Publishing a book about
convergence? The Convergence
Newsletter
regularly publishes information about new and upcoming books on convergent
journalism. Send your submissions to convergence-editor@mailbox.sc.edu.
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---------------Copyright and Redistribution
The Convergence Newsletter is Copyright © 2005 by the University of South Carolina, College of Mass Communications and Information Studies. All rights reserved.
The Convergence Newsletter is free and published by The Center for Mass Communications Research at the University of South Carolina, College of Mass Communications and Information Studies. It may be redistributed in any form – print or electronic – without edits or deletion of any content.
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---------------Submission Guidelines/Deadline Schedule
The Convergence Newsletter provides an editorially neutral forum for discussion of the theoretical and professional meaning of media convergence. We welcome articles of all sorts addressing the subject of convergence in journalism and media. We also accept news briefs, calls for papers and conference announcements. Our audience is both academics and professionals, and the publication style is APA 7th edition. Feature articles should be 750 to 1,500 words; other articles should be 250 to 750 words; announcements and conference submissions should be 200 words. All articles should be submitted to The Convergence Newsletter Editor at convergence-editor@mailbox.sc.edu. Please include your name, affiliation and contact information with your submission.
The Convergence Newsletter is published the first week of each month (except January). Articles should be submitted at least 10 days prior to the publication date. Any questions should be sent to convergence-editor@mailbox.sc.edu.
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---------------Subscribe/Unsubscribe Information
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