The Convergence Newsletter
From Newsplex at the
University of South Carolina
Vol. II No. 11 (June 1, 2005)
Commenting on
Convergence
By Jordan Storm, editor of
The Convergence Newsletter
When I received the news that
I would be taking over as editor of The Convergence Newsletter, I started to drop the “c” word into conversations
with professors, colleagues and friends.
Although the mention of media convergence excited many, sparking long
and animated conversations, others quickly dismissed it. One person said, “Convergence is
nothing new. It’s just a
buzzword.”
This got me thinking. What exactly are the dimensions of convergence
and why do we study it? In the
August 2003 issue of The Convergence Newsletter, Daily, Demo and Spillman (2003) define convergence
as “the level at which partners have a shared assignment/editor’s desk and the
story is developed by team members who use the strengths of each medium to best
tell the story (e.g., a multimedia project that contains in-depth text for
print and Web, still photos and video, audio, graphics, searchable databases
and other interactive elements).”
In the February 2005 issue of The Convergence Newsletter Fisher defined convergence as “integration,” or “news
organizations working together to create a story across multiple platforms.”
While I believe both of these
are good, operational definitions of convergence, I feel that our understanding
of convergence should not be constrained by tight parameters of meaning. To date, media practitioners and academics
have identified many dimensions and applications of convergence; what I find
exciting is that they are continuing to do so - that convergence is not a
static entity. In particular, I
believe one important facet of convergence is its ability to involve the public
in news-making and reporting processes.
After reading through the
past issues of The Convergence Newsletter, it becomes clear that convergence is in many ways an enabler or
gate-opener to the public. Blogs
offer audience members the ability to act as journalists or news media
practitioners. In this way, the
audience, or public, also become gatekeepers of information.
Other, perhaps more
conventional media outlets such as local and national print and broadcast
companies are soliciting more audience feedback. Many are also welcoming and posting the public’s text and
visual content on their respective Web sites (check out Kent Rickard’s piece on
Blufton Today, http://www.jour.sc.edu/news/convergence/issue21.html).
In these ways, convergence has
enabled the public to choose content that satisfies their needs and wants. Often these choices reflect a wider
variety of issues, which makes for a better media product.
Jan Schaffer, J-Lab executive
director, says what is happening is a “convergence of content
creators—professional and amateur” (The Convergence Newsletter, April 2005).
I believe the “convergence
of
content creators” will revolutionize the future of media outlets. New content creators have the ability
to bring a wider variety of story ideas and issues to the table. They also have the opportunity to act
as the voice of the people, which will in turn reflect broader racial, class
and gender content and sources, something that has eluded many media outlets
to
date. However, my predictions are
as of yet unfounded. It remains
to
be seen what the future of convergence is – the only thing that is known
is that convergence is the future.
I look forward to exploring
this future with you throughout the next 11 issues of The Convergence
Newsletter. I welcome any suggestions, questions and/or comments on the
content, or future content, of the newsletter.
Jordan Storm is working
towards a Master's of Arts degree at the University of South Carolina. Contact
her at convergence-editor@mailbox.sc.edu.
.
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Feature Articles
Unions and Convergence
BEA Enters Second 50 Years
Riding Convergence Shockwave
Newsplex, Media General Team
Up to Cover Biker Week
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Conference Information
Call for Papers and Showcase
Presentations: Conference on Media Convergence
Association for Education in
Journalism and Mass Communication Convention
Society of Professional
Journalists Convention & National Journalism Conference
BEA2006: Convergence
Shockwave
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---------------Feature
Articles
Unions and Convergence
By Carmen Maye, J.D., an
attorney with the South Carolina law firm of Baker, Ravenel & Bender,
L.L.P.
Discussions of “convergent
journalism” or “new media” usually involve issues related to the uses (and
abuses) of technology or how the “new media world” will affect traditional
journalism. Less often discussed,
but lurking as potential concerns, are the legal issues raised by convergence
including laws regulating anti-trust and intellectual property. One of these potential issues—the
law of contracts related to labor unions—forms the basis for this
article.
A focus on “who, what, when,
where and why” is nothing new to journalism. However, in a converged newsroom, those elements take on
additional importance when the workforce is at least partly unionized. For example, if the some employees are
covered by a collective bargaining agreement, who can be assigned what tasks? When can they be asked to do them? When do “shared-work” assignments common
in converged newsrooms exceed the labor contract? More important, do unions and union considerations impact
“good journalism” and the journalistic decision-making process?
In a converged newsroom, it
is conceivable that union considerations could influence—either directly
or indirectly—editorial and coverage decisions and ultimately impact the
final news product to a greater degree than in a traditional newsroom.
Although to date little has
been published on this topic, one commentator has observed that non-union
newsrooms are more likely to be “open, flexible and collaborative.” It stands to reason that characteristics
such as “open,” “flexible” and “collaborative” have heightened value in a
converged environment. And most
would agree that organizations whose workforces are at least partly unionized
are—in theory, at least—inherently less flexible than non-union
organizations because of conditions imposed by collective bargaining
agreements.
Does this mean unions and
convergence are incompatible? Not
necessarily. But the
potential impact of labor contracts cannot be ignored. Consider, for example, the current
labor contract between the Baltimore Sun and Washington-Baltimore Newspaper
Guild. An appendix to the contract
contains a letter of understanding related to “shared work” assignments. The letter notes that “during the
negotiations for the new agreement, concerns were raised by Guild members that
the Company might create ‘shared work’ arrangements that would result, for
example, in reporters writing advertising copy.” The letter essentially assures that bargaining unit
employees who participate in “shared work” projects will not be asked to
undertake work that exceeds the “family of skills” they normally use, and that
newsroom employees will not be required to “perform work which, in the judgment
of newsroom management, would be inconsistent with journalism ethics.”
The contract itself gives the
publisher some flexibility in assigning or reassigning work previously assigned
to Guild-covered employees. And
the letter of understanding clearly contemplates a “shared-work” environment
such as that on which convergence depends. But the letter also expressly limits management’s ability to
ask employees to wear multiple professional hats—a restriction that could
be incompatible with convergence.
How to define an employee’s
normal “family of skills” could present dilemmas both for assignment editors
striving for true convergence and for employees who do not want to weaken the collective
bargaining agreement. A print-news
reporter who is happy as a clam in front of a keyboard but who clams up in
front of a camera may reject on-camera reporting as not in his or her “family
of skills,” even though, in management’s eyes, both require research, interviewing,
writing and communicating a story.
If a cluster of employees
resists shared work because it is not within their “family of skills,” might
certain stories have to go uncovered?
Might other stories get short shrift? If additional employees or resources are consistently
required to fill the gaps, does that defeat the purpose of convergence?
Anthony Moor, editor of
orlandosentinal.com, has experienced convergence from both the union and
non-union sides. In an April 2004
article in the USC Annenberg Online Journalism Review, Mark Glaser reported
Moor’s observation that unions can be an impediment to convergence because
members often have reasonable fears about change. But, Moor notes, non-union employees often are equally
reluctant to change. “We don’t
have unions [at orlandosentinal.com], but we still have to be careful about
what we ask our staff to do, because if they don’t buy in to change, it won’t
happen.”
As with many endeavors that
bring change, the solution could lie in realistic expectations and in honest,
straightforward communication about those expectations. After all, underlying organized labors’
traditional focus on salary, benefits, work hours and conditions is the desire
to provide covered employees with some degree of certainty.
It may be that for
convergence purposes, providing employees—union or non-union—with
the training they need to become comfortable with an extended “family of
skills” and with time to adjust to new “shared work” expectations will enable
converged news-gathering organizations to worry more about “good journalism”
and less about who does it.
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BEA Enters Second 50 Years
Riding Convergence Shockwave
By Mary T. Rogus, BEA2006
Convention Program Chair and Assistant Professor in the E.W. Scripps School of
Journalism at Ohio University
The Broadcast Education
Association begins its second half-century of service to educators, students
and industry professionals at a time of what has been described as epochal
change. New technology has tended
to lead the way in media development, but right now technology is only one
ripple in a tidal wave. From
industry structure to regulation, from audiences to delivery systems, every aspect
of media is undergoing a revolution.
Clearly one of the major battlefronts in this revolution is convergence,
in many cases following from major media consolidation.
Here are some facts from the
2004 State of the News Media Report:
*In newspapers, 22 companies
represented 70 percent of the daily circulation (73 percent on Sunday),
according to data from Editor and Publisher.
*In radio, the top 20
companies operate more than 20 percent of all the radio stations in the
country; one company, Clear Channel, operates stations in 191 of the 289
Arbitron-rated markets.
*In local television, the 10
biggest companies own 30 percent of all television stations reaching 85 percent
of all U.S. television households.
*Online, traffic as measured
in aggregate by Nielsen and other ratings monitors shows more than half of the
20 most popular news Web sites are owned by one of the 20 biggest media
companies (2004 State of the News Media, www.journalism.org).
In addition to audience
reach, consolidation is even more evident when one considers media
revenue. The following chart shows
revenue distribution among the top 100 media companies for 2003 (AdAge.com,
“Top 100 Media Companies”):
How does that consolidation
translate to convergence?
Looking at 2003 revenue numbers the following chart shows the cross
media ownership among the Top 10 companies in each medium:
|
Crossownership of Top 10 Media Companies |
|||
NNewspaper
|
Magazine
|
Broadcast
|
Cable
|
|
Newspaper |
---------------- |
2 |
3 |
2 |
Magazine |
2 |
---------------- |
1 |
2 |
Broadcast |
3 |
1 |
---------------- |
4 |
Cable |
2 |
2 |
4 |
--------------- |
Basically what the above
table says is that at least one of the top 10 companies in each medium is also
a top 10 in at least one other medium.
In addition if you look at the top five media companies
overall—they each receive a substantial portion of their revenue from
print, broadcast and/or cable, and online (www.AdAge.com, “Top 100 Media
Companies”). It goes without
saying that these companies don’t operate their various media ventures in
isolation—they converge operations at all levels to maximize resources
and minimize costs.
Convergence is not just
happening within companies—in fact, the greatest level of convergence in
news and information content and promotion is through cross-media partnerships
among outlets with different owners.
According to the 2004 State of the Media report nearly 80-percent of
local television stations have at least one cross-media partnership with a newspaper
or radio station and 60-percent of daily newspapers are partnered with radio
and/or TV stations. This doesn’t
even include the number of media outlets which also have an online presence,
and as the chart below shows, only 15% of the news online sites are NOT owned
and operated by one of the top 100 media companies—so that means upwards
of 80-percent of news online sites are likely tied to some other medium.
Percent of Online Journalism
Sites Owned by Top 100 Media Companies
source: 2004 State of the News Media
But as media companies
consolidate and converge, questions of technology standards, diversity of
voices in content, regulation, economics and management abound. Right now there are multiple models of
media convergence and very few outlets such as Newsplex and this newsletter for
reflection or research on which work or what even defines success. This vacuum of information creates an
opportunity for discussion and research that would serve the industry as well
as the academy at this time when media convergence faces a crossroads. It creates an opportunity for those of
us molding future industry leaders to have a say in which direction that
crossroads leads and how these questions are answered.
BEA2006, “Convergence Shockwave: Change, Challenge and Opportunity”
hopes to join the programs coming out of Newsplex in providing a forum for that
discussion and research. Our 51st
Convention, Exhibition and Festival of the Media Arts will be April 27-29, 2006
in Las Vegas, following the RTNDA/NAB conventions (otherwise known as the
“World’s Largest Electronics Show”), but the deadlines for program proposals
start this summer. The deadline
for panel proposals is Friday, Aug. 5, 2005 and the deadline for research
papers is Friday, Dec. 2, 2005.
Information on submissions and proposal forms are available at www.beaweb.org. If you have any questions, please contact Mary T. Rogus,
BEA2006 Convention Program Chair, Ohio University, rogus@ohiou.edu or 740-593-2606. Bring your interest and expertise in
convergence to Las Vegas and help us harness the energy of change, not be
stampeded over by it.
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Newsplex, Media General
Team Up to Cover Biker Week
By Randy Covington, Ifra
Newsplex director
Myrtle Beach, S.C., is known
for its sun, sand and in mid-May, motorcycles. The annual Biker Week celebration brings an estimated
300,000 motorcyclists to the resort.
For participants, it is an opportunity to roar around helmetless in
beautiful weather, buy motorcycle parts and souvenirs and generally have a good
time. For news organizations,
covering the celebration can be a lot less fun.
Biker Week is big. Not only are there a lot of
participants, but the events are spread out over a large geographic area. The story has several dimensions. Much of it is featurish. But two years ago, 15 participants
died. Plus the NAACP has gone to
court to challenge a Biker Week traffic plan they view as discriminatory.
To cover Biker Week 2005,
Media General, which operates the Morning News in Florence, S.C., WBTW TV in
Florence as well as Media General Interactive, turned to Newsplex. A group of Florence professionals went
through six days of Newsplex training with five students from the University of
South Carolina School of Journalism and Mass Communications. Then they joined forces to report on
the 2005 Biker Week events across media.
The students blogged, shot
video and stills, created slide shows and wrote newspaper stories. The professionals also worked across
media, as their schedules and deadlines allowed. The result is a rich, multiple media experience that you can
see at: http://bikeweek.mgnetwork.com/index.cfm?siteid=myr&packageid=75
Traffic was strong for the
Biker Week Web site. Early reports
indicate more than 80,000 page views for the site. The reviews are also positive. "We gave our news consumers numerous choices on ways to
get content and it resulted in increased coverage in print and on the
Web," said Harry Logan, regional editor of the Morning News. "We hope we learn from this so that
we can work closer with our Web site and television partners in the future on
both projects and breaking news."
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---------------Conferences
Call for Papers and
Showcase Presentations
Conference on Media
Convergence: Cooperation, Collisions and Change
Co-sponsored by Bringham
Young University and the University of South Carolina
October 13-15, 2005, Provo,
Utah, USA
Now in its fourth year, the
purpose of this annual conference is to provide a scholarly forum for the presentation
of theory, research and practice related to media convergence. Projects addressing virtually any area
of media convergence may be submitted, with special consideration offered for
theoretically-based submissions and case studies of organizational issues
related to media convergence. A
showcase of convergent media practices will run concurrent with the academic
conference. With author approval,
selected submissions will be considered for publication in a future book to be
edited by the conference co-chairs.
For the paper competition,
faculty and graduate students are invited to submit in one or more of three
categories:
*Completed papers
*Proposals or abstracts of
papers in progress
*Proposals for panels
The top three complete papers
by graduate students with cash awards of $300, $200 and $100.
For the Showcase of
Convergent Media Process and Practices, faculty and graduate students are
invited to submit in one or more of four categories:
*Hands-on demonstrations of
digital media and information projects or practices
*PowerPoint, video, or other
multimedia presentations of digital media projects or practices
*Software demonstrations
*Case studies (poster format
with demonstration)
Submissions may address
practical, theoretical, phenomenological, critical and/or empirical approaches
to digital media and information technologies. All submissions will be reviewed by a jury that will
consider 1) relevance to the conference theme, 2) the quality of the
contribution and 3) overall contribution to the field.
Papers, proposals,
abstracts and panel proposals should be addressed to:
Augie Grant, Conference
Co-Chair
Media Convergence Conference
School of Journalism and Mass
Communications
Carolina Coliseum
University of South Carolina
Columbia, SC 29208
e-mail augie@sc.edu
Submission guidelines:
*Electronic submissions (Word
or RTF attachments) are encouraged (send to augie@sc.edu).
*Paper copies may be
submitted: three paper copies of the submission should be mailed.
*A detachable cover page
should be included with the title of the paper or panel and authors’ names,
addresses, telephone numbers, and e-mail addresses.
*Showcase proposals must
include a brief description of the project or demonstration, a list of
equipment needed to conduct the demonstration, names of the presenter(s), and
contact information (e-mail, telephone number, and address).
*Submission deadline
(postmark) is June 15, 2005. All
submissions will be jury-reviewed with notification to authors and panel
organizers on or before July 31, 2005.
For registration and further
information about this academic conference or the showcase, visit the
conference Web site at http://convergence.byu.edu.
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Association for Education
in Journalism and Mass Communication Convention
Aug. 10-13, 2005
San Antonio, Texas, USA
http://www.aejmc.org/convention/index.html
The AEJMC keynote session
will feature Alejandro Junco de la Vega, who heads the newspaper group Reforma in
Mexico. It publishes three
papers: Reforma in Mexico City, Mural in Guadalajara, and El
Norte in Monterrey. The AEJMC plenary will focus on media
literacy, and whether it has a place in journalism/mass communication
education. Special speaker will
be
Dr. James Potter of the University of California at Santa Barbara. Several pre-convention workshops will
take place on Tuesday, Aug. 9.
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Society of Professional
Journalists Convention & National Journalism Conference
Oct. 16-18, 2005
Las Vegas, Nevada, USA
The Society of Professional
Journalists’ National Convention offers members and the journalism community an
opportunity to reflect on the industry and to engage in thought-provoking,
stimulating and hands-on training.
Reporters, editors, educators, and students from across the U.S. and
several foreign nations will make this event a top priority.
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Broadcast Education
Association
Convergence Shockwave: Change, Challenge and Opportunity
April 27-29, 2006
Las Vegas, USA
The BEA2006 Conference aims
to create a forum for discussion and research on the issues that face media
convergence today. The deadline
for panel proposals is August 5, 2005, and the deadline for research papers is
December 2, 2005.
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---------------Announcements/News
New Textbooks Focus on
Convergence
==Janet Kolodzy’s book, The
Urge to Converge: Journalism in a Multiple Media World will be published by Rowman and Littlefield in
Spring, 2006. Janet Kolodzy is an
assistant professor of journalism at Emerson College.
The Urge to Converge:
Journalism in a Multiple Media World provides an introduction to the basic
mindset and the skills set journalists need to navigate the ever-changing news
landscape of the 21st Century. It explains convergence as an emerging strategy
to confront the new consumer age of journalism in which the audience is gaining
new control in determining how, when and where they get news. It provides ways
to understand this new strategy by noting the different ways a variety of news
organizations are trying to implement it, and it examines basic reporting and
producing skills needed for the development of the convergence-oriented
journalist. Sprinkled throughout the book are examples and insights from
practitioners working a wide range of convergence-oriented newsrooms such as
ESPN, MSNBC.com, Christian Science Monitor, Lawrence Journal-World, Ohio News
Network, ChicagoLand TV, among others.
It also looks at how “citizen journalism,” and news for kids may hint at
the future of convergence.
==In October 2005, the fifth
edition of Modern News Editing will be published by Blackwell Publishing. The textbook, written by Mark D. Ludwig
and Gene Gilmore, has reworked Gilmore’s classic text to integrate editing for
online and print publications. The
book also includes a CD-ROM filled with classroom exercises that practice the
concepts taught throughout the book.
Mark D. Ludwig is an
assistant professor in the Communications Studies Department at California
State University, Sacramento. Gene
Gilmore, the author of the first four editions of Modern Newspaper Editing,
started his journalism teaching career at Syracuse University and spent more
than 20 years at the University of Illinois, Urbana-Champaign.
Publishing a Book About
Convergence? The Convergence Newsletter regularly publishes information about new and
upcoming books on convergent journalism.
Send your submissions to convergence-editor@mailbox.sc.edu. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
---------------Copyright
and Redistribution
The Convergence Newsletter is Copyright © 2005 by the University of South
Carolina, College of Mass Communications and Information Studies. All rights reserved.
The Convergence Newsletter is free and published by The Center for Mass
Communications Research at the University of South Carolina, College of Mass
Communications and Information Studies. It may be redistributed in any form -
print or electronic - without edits or deletion of any
content.
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---------------Submission
Guidelines/Deadline Schedule
The Convergence Newsletter provides an editorially neutral forum for discussion
of the theoretical and professional meaning of media convergence. We welcome
articles of all sorts addressing the subject of convergence in journalism and
media. We also accept news briefs, calls for papers and conference
announcements. Our audience is both academics and professionals, and the
publication style is APA 7th edition. Feature articles should be 750 to 1,500
words; other articles should be 250 to 750 words; announcements and conference
submissions should be 200 words. All articles should be submitted to The
Convergence Newsletter Editor at convergence-editor@mailbox.sc.edu. Please include your name, affiliation
and contact information with your submission.
The Convergence Newsletter is published the first week of each month (except
January). Articles should be submitted at least 10 days prior to the
publication date. Any questions should be sent to convergence-editor@mailbox.sc.edu.
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