Convergence
Newsletter
From
Newsplex at the University of South Carolina
Vol. III
No. 10 (April 4, 2006)
Commenting
on Convergence
By
Jordan Storm, editor of The Convergence Newsletter
Too often
as the nature and meaning of media convergence are debated, the pragmatics of
the application of convergence are ignored. This issue of The Convergence
Newsletter
explores different perspectives of convergence in the field with Todd KelseyÕs
piece on personal digital archaeology, or the phenomena of digital antiquity
and the means people can use to bridge these gaps. We also look at Rich
EverittÕs insider view on convergent broadcast journalism as well as feature an
interview discussing multimedia and the future of the journalism profession
with William S. Morris IV, president of Morris Communications.
Also,
don't forget about the Broadcast Education Association's conference,
Convergence Shockwave: Change, Challenge and Opportunity, in Las Vegas April
27-April 29. In the
View past
newsletters at http://www.jour.sc.edu/news/convergence/.
Jordan
Storm is working toward a Master of Arts degree at the University of South
Carolina. Contact her at convergence-editor@mailbox.sc.edu.
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Feature
Articles
The Case
for Personal Digital Archaeology
Mass
Media Convergence: Why it is Happening and What Happens Next
New Media
and the Future of the Journalism Profession: Morris CommunicationsÕ President
William S. Morris IV Shares a Few Words
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Conference
Information
ASNE
Convention
BEA2006:
Convergence Shockwave
Newsplex
Summer Seminar Series
World
Editors Forum
NAHJ
in the Old West: El Portal a un Nuevo Mundo
ICA:
Networking Communication Research Conference
Asian
American Journalists Association National Convention
AEJMC
Convention
Native
American Journalists Association Convention
SPJ
Convention & National Journalism Conference
Convergence
and Society: Ethics, Religion and New Media
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---------------Feature
Articles
The
Case for Personal Digital Archaeology
By
Todd Kelsey, PhD student, Illinois Institute of Technology, adjunct faculty
member, National Louis University and College of DuPage, and author of several
books on new media, including Flash MX Design for TV and Video (Wiley)
I
inherited my grandfatherÕs computer, an old Atari XL, whose archaic 5 ¼
inch large diskettes and obsolete operating system prevented me from easily
accessing his writing. This experience introduced me to the phenomena of
digital antiquity and the generational obsolescence of digital artifacts. I
reflected on this incident over time, and continued to encounter other issues
brought on by changes in technology, in the context of recovering and sharing
files with others. Eventually I realized that there was a body of related
phenomena, concepts and processes that could be integrated and described as
digital archaeology.
Digital
archaeology begins with an examination of the rich and colorful history
surrounding the evolution of personal computers, a generational narrative that
helps to inform our understanding of digital culture.
The first
generation of personal computers is reaching 25 years of age, an accepted
threshold for official antique status. The revolution started with the very
first ÒkitÓ computers that electronic hobbyists painstakingly pieced together
in the late 70s, and a wider explosion in popularity soon followed with the
introduction of the original Apple IIe and IBM PC. The present panoply of
choices around the world is confirmation that personal computers have become an
intrinsic thread in the fabric of daily life.
One of
the products of the personal computer industry has been the generation of a
body of various media types and file formats, which over time has increased in
complexity and variety. With our increasing involvement and reliance upon
personal computers, we have created a mass of culture in the form of personal,
digital Òartifacts.Ó Our ability to share these artifacts is dependent on the
ability of the recipients to access our chosen format. As not all of the
generations and types of computers are compatible with each other, many of
these personal, digital artifacts have been slipping away into digital antiquity
and are becoming inaccessible.
Thus the
basic tenet of digital archaeology is that the past can be discovered and
recovered, the present can be captured and preserved, and the means exist to
celebrate and share these stories.
Media
Formats
On the one
hand, the accepted need for standardization within the industry has acted as a
safeguard for the accessibility of content, as dominant media formats have been
distilled through a combination of market forces and popularity with end-users.
But for the purposes of digital archaeology, the entire body of created formats
and media types raises the question of conversion, from the given format of a
particular artifact, to whatever the desired format is. All media types and
formats are considered to be ÒvalidÓ and the end goal is to be able to take a
digital artifact from any format and make it accessible to the end-user. The
considerations include questions such as software versions, the particular
equipment that was/is required to access a form of media and the means to
interconnect hardware and software.
Ideally,
a matrix will be formed; a body of information that can help to meet the
challenge of media variants, a dynamic set of guidelines that will allow an
individual to be aware of what is needed in order to get from point A to point
B. This will involve the accumulation of a body of knowledge that can help a
researcher or student gain fluency with historical formats and help them to
navigate past, present and future media types, leveraging the participation of
a community of interested parties. It may also be that individuals and
institutions with access to particular hardware and software versions could act
as cooperative, symbiotic Òrelays,Ó participating in a network that might allow
for the use of hardware and software that is not widely available.
What
is a Digital Archaeologist?
In a
simplistic scenario, the traditional archaeologist uses a variety of tools to
gather and analyze physical artifacts, which may have been buried underground
for many years or are otherwise hidden from view. The archaeologistÕs goal is
to find, restore and make them available for study and enjoyment.
The
digital archaeologist, on the other hand, is a person who uses computers and
other electronic equipment to work with digital artifacts. They might dig into
digital antiquity, seeking to rescue obsolete computer files from the brink of
oblivion, to see what someone wrote on their computer that had been locked away
in an unknown format.
The
Digital ArchaeologistÕs Toolkit
The
digital archaeologistÕs toolkit includes three types of tools: equipment,
software and know-how — the things that help someone to capture, preserve
and share their stories.
There are
several continuums in which the archaeologist may build their toolkit, such as
media formats, whether popular or esoteric. For example, just to scratch the
surface, one might specialize in film or video and choose to develop the
ability to convert and view the historical body of formats that represent the
media types that have been a part of a particular culture over time. In one
dimension, if the milieu were personal use or creation, the continuum might
begin with something like 8mm film, extend to VHS (and Beta), include a variety
of pre-digital video recording devices and extend into the current expanding
variety of digital camcorders and mobile devices that can capture video. If you
consider the international dimension, there is also the question of which
broadcast format the original artifact may have been created in, such as PAL,
NTSC, SECAM and others.
There are
a variety of directions for exploration and a number of options for developing
fluency and facility. There are natural synergies between theory and practice,
as well as opportunities for the integration of various disciplines. For
example, the consideration of the cultural milieu in which a particular
artifact came into being is important in helping to determine the popularity of
particular media types.
Conclusion
I believe
that there are immense opportunities in this area, where the fruits of research
could help to deepen our understanding of the role that personal computers have
played in helping to form our digital culture. I also believe that the
development of curricula, labs and research projects could ultimately provide
faculty, students and practitioners with opportunities: to help people capture,
preserve and share their personal and cultural stories. Digital archaeology
aims to capture the imagination, to be fun, to encourage the discovery (and recovery)
of digital artifacts and to assist participants in developing a sense of
cultural and ancestral rootedness.
Kelsey
will be ABD by fall of this year and hopes to find a faculty position where he
can work with digital archaeology and global, multilingual communication. He
welcomes general inquiries, feedback and proposals for collaboration. Visit www.tdai.org for more information, or send an
email to: info ÒatÓ tdai.org.
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Why It
is Happening and What Happens Next
By
Rich Everitt, veteran broadcast journalist and president of Talentapes, a
professional resume tape service company based in Augusta, Ga.
A friend
and fellow journalist, whose career had begun alongside mine back in the dark
ages of film chains and hand wound BolexÕs, recently observed, ÒRich you have
become convergence personified.Ó His point was clear without further
elaboration — since those early days, I have produced various bits of journalism
for radio, television, film, newspapers, magazines, books, and most recently
the internet. In my case, working across so many media is the result of various
and mostly unexpected career twists and turns. However, what for me have been
serendipitous excursions across the media will be the standard operating
procedure for the next generation of journalists. Convergence will see to that.
In the
early days of television news it was expected that a TV news operation would
lose money, and that was okay. For media owners, providing news to their
viewers was an important way to show the FCC at license renewal time that the
station was operating Òin the public interest.Ó Media managers happily operated
their news operations as a loss leaders as a guard against the loss their
licenses. Then, along came the bean counters — investment bankers and
their ilk — who replaced the original broadcasters as owners of broadcast
media, and life in the newsroom began to change. With the bean counters (who seemed
more concerned about their financial interest than the public interest)
encouraged by a growing laissez-faire attitude at the FCC, suddenly a healthy bottom line
trumped a good lead story. The owner of one of the largest television groups in
the country told me, ÒIf Andy Griffith re-runs will get us better ratings we
are going to cancel the news and run Andy.Ó He was not joking. Over the past
ten years his company has bought dozens of television stations and at each one,
either cut the news operation to its bones, or cancelled it altogether. For
this huge media owner and many others, the motive is money.
With the
profit motive in mind many media owners in recent years have taken to the idea
of ÒconvergenceÓ as another means of lowering expenses and raising profits. I
have been involved in convergence projects at three television stations. Each
project involved merging the news operation of the television station with that
of a local newspaper, and in each instance the project began with a meeting
between the stationÕs general manager and newspaperÕs publisher. Each of those
meetings went something like this:
General
Manager: IÕve got an idea that will save you and me a lot of money.
Publisher:
IÕm all ears.
General
Manager: IÕll get our TV reporters to write newspaper stories for you and you
get your newspaper reporters to be on TV for me.
Publisher:
I get it. That way we can each fire half our staff, produce the same amount of
product and save a lot of money. Brilliant!
General
Manager: Oh, I can just see our bonus checks already!
I never
actually saw them slap backs and light cigars, but I suspect they did after I
left the room.
The
process of merging television and newspaper newsrooms is only one type of
convergence media managers are attempting. Consider the various media platforms
and you can come up with an almost infinite number of combinations, and many
media managers are breathlessly groping like hormonal teens on a first date to
score the best combination/implementation. While no paradigm has proved itself
over the others so far, one thing is abundantly clear: there is no motive like
the profit motive, so media managers are committed to convergence and the
concomitant savings they will enjoy whatever form it might ultimately take. (In
one astonishing shock to the system, one ownership group is forcing two of its
television stations to do a little Òinternal convergenceÓ — merging their
videography and reporting staffs. What they are actually doing at both stations
is training their reporters, videographers and even editors to shoot, edit and
report stories under the new guise of the high falutinÕ title:
Òvideo-journalist.Ó Small, financially strapped, backwater TV stations, you
say? Think again. The stations are WKRN in Nashville and KRON in San Francisco
— the 30th and 6th largest television markets in the country.) This is
the changing and largely unexplored new world for which the student journalist
of today must prepare.
As
convergence erases the lines between ÒbroadcastÓ journalist, ÒprintÓ journalist,
ÒphotoÓ journalist, etc., old habits die hard. Many of todayÕs generation of
broadcast journalists dreamed of producing their stories for television,
studied television, and rose through the ranks of television. The same can be
said for many of todayÕs print journalists and their affinity for print. Since
broadcast and print journalists dreamed of, trained for, and live in different
worlds, many in one have little understanding or affection for the other. In
fact, straddling as I do both print and television, I have witnessed a good
deal of snickering on both sides of journalismÕs fence: ÒThose TV reporters, no
substance, just hairspray and makeup,Ó or ÒThat print reporterÉIÕd like to see
him ad lib on a two minute live shotÉlike heÕd ever get a chanceÉheÕs got a
face for print.Ó No one ever accused reporters of an over-abundance of empathy
and compassion.
Perhaps
one happy, unintended consequence of convergence is it will force the ÒusÓ
against ÒthemÓ mindset to vanish. Soon, there will be no Òthem.Ó The aspiring
journalists of today will ply their skills across multiple platforms tomorrow.
It is likely tomorrowÕs journalist will shoot, write and edit a television
story in the morning; re-cut the audio for a radio report at lunch; re-write
the story for the afternoon edition of the newspaper; blog about it on the
Internet that evening, and stream an update into a podcast over night. Welcome
to a day in the life of a Òconverged journalist.Ó
So how is
todayÕs aspiring journalist to survive — even thrive — in the
borderless world of convergence? Preparation is the key. Students today can no
longer expect it to be enough to excel as a broadcast journalist or to excel as
a print journalist. TodayÕs aspiring journalist will be expected to do more than
produce an excellent story for television or write a great story for print.
They will be expected to produce as well in one as the other. They will be
required to match pictures and words for the television viewer, to use sound
and words for the ear of a radio listener, and to write taut copy for the eye
of a reader. The journalism student of today is well advised to follow a
curriculum that prepares him or her with a quiver of skills — broadcast,
print, new media and more — because unlike the dark ages when an occasional
excursion into a different media was nothing more than a serendipitous
adventure, in the future all journalists who thrive will be Òconvergence
personified.Ó
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The
University of South Carolina School of Journalism and Mass Communications
Newsplex
Summer Seminar Series
May 8
– June 30, 2006
Columbia,
South Carolina USA
Faculty
who are interested in learning more about teaching convergent journalism are
encouraged to check out the Newsplex Summer Seminars. Four separate seminars
will be held at Newsplex in May and June 2006, ranging in topic from a broad
overview of convergence trends to more specific training in Web publishing and
specific software operation. The seminars are:
May 8-12:
Convergence Software Bootcamp #1
May
22-26, 2006: Teaching and Research in Convergent Journalism
June
12-16, 2006: Web publishing in Convergent Journalism
June
26-30, 2006: Convergence Software Bootcamp #2
A limited
number of spaces are available in each seminar. Tuition for each five-day
seminar is $750. For more information, or to reserve a spot, visit: http://Newsplex.sc.edu or e-mail Augie Grant:
augie@sc.edu.
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New
Media and the Future of the Journalism Profession: Morris CommunicationsÕ
President William Morris Shares a Few Words
(EditorÕs
note: William S. Morris IV is the president of Morris Communications, a privately
held media company with diversified holdings that include newspaper and
magazine publishing, outdoor advertising, radio broadcasting, book publishing
and distribution, visitor publications and online services. He spoke with The
Convergence Newsletter Feb. 17, 2006. )
TCN: In WhatÕs
Next: Problems and Prospects of Journalism, Robert Giles and Robert W. Snyder write that in
regard to the future of journalism, it is very difficult to determine what is
around the next bend in the road – especially in a field as integrally
connected with changes in culture, politics, technology and economics as
journalism. How has Morris Communications evolved in the past 10 years?
Morris:
We are a diversified media company with five major divisions: newspapers, magazines,
radio, outdoor and books. In the last 10 years we have grown significantly in
newspapers and radio. We have also increased [our] magazine holdings in the
past 10 years.
TCN: One
question I hear quite often is, ÒHow can we, as media practitioners, increase
our circulation numbers?Ó Could you explain what the company is doing to
attract readers of the future, or the next generation?
Morris:
Attracting younger readers is something that is top-of-mind for all publishing
executives. We are working diligently to produce products that increase
readership of all ages. I feel like a lot of our internal activities are
working toward trying to address the needs of younger and more mobile audiences
with relevant content. This is being led by the group at Morris Digital Works.
TCN:
Mindich cites numerous data sources in Tuned Out that show younger generations are
not utilizing or engaging with news media, such as the newspaper. Dean Charles
Bierbauer, University of South Carolina College of Mass Communications and
Information Science, mentioned that you are presently organizing a think tank
or Òmosh pitÓ of high school students to think about how younger readers are
communicating. What you hope to find by studying the communication and media
habits of young people today?
Morris:
The project has not gotten to that level yet. We are working with high school
students but it is more [about them] bringing us technology ideas and issues
and having them work on issues and ideas such as blogging, mobile telephone
technologies and also working on what the next generation of Web sites should
look and feel like.
They are
helping us expand our thought process with developing the next generation of
Web sites and mobile communications. They are a fresh set of eyes, a younger set
of eyes. There are no ideas that are off the table at Morris. We want to make
sure we look at any and all ideas that are brought to us.
TCN: How
do you see Morris newsrooms in the future in regard to new technology and
multi-media?
Morris:
We are using every available technology to communicate with our readers and I
think we are doing a better job of listening to what our readers want. We are
embracing much more video and photography with and through the newsrooms we
serve. For instance, we are sending reporters out with digital cameras to cover
the story whereas in the past they would just have pens and paper. This is an
example of convergence in the field.
TCN: In
1981, Ted Turner said at an American Newspaper Publishers Association (ANPA)
meeting that his medium, cable television, was more effective than other media.
In addition to newspapers and the Internet, what new media are you excited
about today?
Morris: I
think what we are doing with our Internet products is extremely exciting and it
is a terrific opportunity to involve the local communities in this new era of
citizen journalism; an example of this Bluffton Today.
TCN:
Where do you see Morris Communications as a company in 10 years?
Morris: I
think the newspapers will still be around and we will still be in the business
and I hope that Morris Communications will be serving its local communities
with a proliferation of products and services.
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---------------Conferences
ASNE
Convention
April
25-28, 2006
Seattle,
Washington USA
http://www.asne.org/index.cfm?id=5052
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Broadcast
Education Association
Convergence
Shockwave: Change, Challenge and Opportunity
April
27-29, 2006
Las
Vegas, Nevada USA
The
BEA2006 Conference aims to create a forum for discussion and research on the
issues that face media convergence today.
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Multimedia
Reporting and Convergence Seminar
Western Knight Center for Specialized Journalism, Graduate School of
Journalism, University of California, Berkeley in partnership with the Ethics
and Excellence in Journalism Foundation
May
21-26, 2006
This expenses-paid seminar that combines practical instruction in multimedia
reporting with in-depth exploration of media convergence and other critical
issues for online news operations is accepting applications from print and
broadcast reporters and editors who want to make the transition to multimedia
journalism and media convergence.
Participants
will get five full days of intense hands-on instruction on how to do multimedia
stories for the Web, including: using digital video cameras, photo cameras and
minidisc recorders; doing storyboards, stand-ups, voiceovers and other
broadcast techniques; digital video, audio and photo editing; creating photo
slide shows in Flash; and Web page creation and multimedia Web site design.
Application forms are available at WKConline.org. Applications should be
addressed: Vikki Porter, Director, The Western Knight Center for Specialized
Journalism, USC Annenberg School for Communication, 300 South Grand Avenue,
Ste. 3950, Los Angeles, CA, 90071.
Applications should include TWO copies each of: a resume; a 500-word statement
of why this seminar would be valuable to the journalist; a supervisorÕs strong
nominating letter agreeing to cover salary and incidental expenses.
Applications must be RECEIVED no later than Friday, April 14, 2006.
Questions? If you would like additional information about this seminar, call
WKC Associate Director Lanita Pace-Hinton at 510-643-7429 or e-mail pacel@berkeley.edu.
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National
Association of Hispanic Journalists Convention and Media & Career Expo
NAHJ in
the Old West: El Portal a un Nuevo Mundo
June
15-18, 2006
Fort
Worth, Texas USA
http://www.nahj.org/Events/2005/convention/convention.shtml
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International
Communication Association
Networking
Communication Research Conference
June
19-23, 2006
Dresden,
Germany
http://www.icahdq.org/events/conference/2006/conf2006info.asp
Conference
pre-registration starts January 15, 2006.
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Asian
American Journalists Association National Convention
June
21-24, 2006
Honolulu,
HI USA
http://www.aaja.org/programs/convention
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AEJMC
Convention Call for Papers
August
2-5, 2006
San
Francisco, CA USA
http://www.aejmc.org/convention/
The
programming groups within the Council of Divisions of the Association for
Education in Journalism and Mass Communication invite submission of original,
non-published research papers to be considered for presentation at the AEJMC
Convention, postmarked no later than April 1, 2006.
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SPJ
Convention & National Journalism Conference
August
24-26, 2006
Chicago,
IL USA
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University
of South Carolina College of Mass Communication and Information Science and
Newsplex
Convergence
and Society: Ethics, Religion and New Media Conference
October
19-21, 2006
Columbia,
SC USA
http://newsplex.sc.edu/newsplex_cfpapers06.html
The
purpose of this conference is to provide a scholarly exploration of ethics,
values, religiousity, and new media, and of the connections among them.
Submission may address theory, history, media practice, social influences,
cultural issues, legal implications and effects upon consumers.
Faculty
and graduate students are invited to submit in one or more of three categories:
completed papers, proposals or abstracts of papers in progress and proposals
for panels.
Submissions
may address practical, theoretical, phenomenological, critical and/or empirical
approaches to any of the subjects listed above. All submissions will be
reviewed by a jury that will consider: 1) relevance to the conference theme, 2)
the quality of the contribution, and 3) overall contribution to the field.
For
submission guidelines, registration and further information about this
conference, visit the conference Web site at: http://Newsplex.sc.edu
or email augie@sc.edu.
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---------------Interesting
Podcasts
If you
are interested in finding, getting and keeping a job in television news, check
out ÒBackTime, the Podcast for Television Journalists.Ó The podcast is all
about the real world issues facing the working journalists. Each episode
features interviews with the men and women who work in the industry, including
news directors, agents and award winning journalists. To subscribe to the free
podcast, click on this link: http://feeds.feedburner.com/backtime.
---------------Announcements/News
Publishing
a book about convergence? The Convergence Newsletter regularly publishes information
about new and upcoming books on convergent journalism. Send your submissions to
convergence-editor@mailbox.sc.edu.
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---------------Publisher
and Editorial Staff
The
Convergence Newsletter is free and published by The College of Mass Communications and
Information Studies at the University of South Carolina.
Executive
Editor
Augie
Grant, Ph.D.
Editor Assistant
Editor
Jordan
Storm Kelly
Mitchell
convergence-news@mailbox.sc.edu
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
---------------Copyright
and Redistribution
The
Convergence Newsletter is Copyright © 2006 by the University of South Carolina, College of
Mass Communications and Information Studies. All rights reserved.
This
newsletter may be redistributed in any form — print or electronic —
without edits or deletion of any content.
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---------------Formatting
The
Convergence Newsletter is optimized for 80 character display; you may need to reset the line
length on the preferences menu of your e-mail program.
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---------------Submission
Guidelines/Deadline Schedule
The
Convergence Newsletter provides an editorially neutral forum for discussion of the
theoretical and professional meaning of media convergence. We welcome articles
of all sorts addressing the subject of convergence in journalism and media. We
also accept news briefs, calls for papers and conference announcements. Our
audience is both academics and professionals and the publication style is APA
7th edition. Feature articles should be 750 to 1,500 words; other articles
should be 250 to 750 words; announcements and conference submissions should be
200 words. All articles should be submitted to The Convergence Newsletter editor at convergence-editor@mailbox.sc.edu.
Please include your name, affiliation and contact information with your
submission.
The
Convergence Newsletter is published the first week of each month except January. Articles
should be submitted at least 10 days prior to the publication date. Any
questions should be sent to convergence-editor@mailbox.sc.edu.
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---------------Subscribe/Unsubscribe
Information
To
subscribe, unsubscribe or edit your information, please send a message to convergence-editor@mailbox.sc.edu
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