Convergence
Newsletter
From
Newsplex at the University of South Carolina
Vol. III
No. 12 (June 1, 2006)
Commenting
on Convergence
By
Jordan Storm, editor of The Convergence Newsletter
This
issue of the newsletter shares four distinct perspectives of convergence, some
reflecting on the past and present uses of convergence while others offer
direction for the future. A review of this newsletter provides us with the
opportunity to recognize that convergence does not mean the same thing to
everyone. Rather it is a multidimensional concept. This is especially clear now
as the June deadline approaches for the fall Convergence Conference.
We
encourage you to share your perspectives of convergence at the conference in
the form of an abstract, paper, or panel proposal. (The Call for Papers appears
in the final section of this newsletter.) The goal of the convergence efforts
at the University of South Carolina is to facilitate the sharing of convergence
perspectives and research. This conference provides a venue for networking for
those of us who see convergence as a fundamental force shaping the field of
journalism.
View past
newsletters at http://www.jour.sc.edu/news/convergence/.
Jordan
Storm is working toward a Master of Arts degree at the University of South
Carolina. Contact her at convergence-editor@mailbox.sc.edu.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Feature
Articles
Military
Journalists Ahead of the Pack
Convergence
and The Beat Reporter -- A Tipping Point
Confusion
and Convergence
It’s the
Mindset That Needs to Change
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Conference
Information
ICA: Networking
Communication Research Conference
AEJMC
Convention
SPJ
Convention & National Journalism Conference
Convergence
and Society: Ethics, Religion and New Media
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
---------------Feature
Articles
Military
Journalists Ahead of the Pack
By
Chris Vadnais, veteran US Air Force radio and television journalist and author
of broadcast technology books, including Instant Boris FX and Broadcast
Graphics On the Spot (CMP Books)
The war
in Iraq gave civilian journalists a closer-than-ever look at how the military
operates during combat. Embedded reporting was blessed with the unlikely
simultaneous and long-lasting combination of ubiquity and novelty, which is definitely good
for the news business. This combination allowed embedded reporting
– which is simply telling stories from inside the war – to earn the long
term interest of consumers. It was a truly revolutionary time in
journalism.
Or was
it? For years all military service components have employed their own
broadcast producers. These enlisted men and women are charged with
telling the stories of their fellow soldiers, sailors, airmen and Marines
– from inside the war, to use that term loosely. They fly in jets, sail
on ships, and ruck with infantrymen and Devil Dogs, running tape and checking
sound levels the whole time.
Like any
young person in the military, journalists, including myself, have traditionally
looked across the vocational fence at the grass in their civilian counterparts’
yards and, as is common from either viewer’s perspective, it has often appeared
greener. Being restricted to covering the events in our tiny overseas
communities meant covering a lot of stories that may seem trivial to those
outside the community. As such, it was easy to feel inferior to civilian
journalists. It wasn’t until we began to work more closely with embedded
reporters that we began to realize that we may be more skilled, more efficient
at communicating to our audience and more relevant to our customers.
Military
broadcast journalists have always been trained in both radio and television
journalism principles while sailors and Marines are also trained as print
journalists (the Army and Air Force have traditionally trained different people
to fill those positions). Despite a fairly finite line between television
and radio operations with separate producers and teams assigned to each
respective medium, military broadcast journalists have also been reasonably
“hot-swappable” as producers, able to adapt to manning or operational
changes. In addition, the traditional role of military television news
producers has always been one of a one-person band, with each producer acting
as a videographer, a script writer, an editor, and an available on-air talent
– something embedded journalists never understood and often couldn’t
believe. Their teams included a shooter, an editor, a reporter, and
sometimes even a separate sound gatherer.
In
retrospect I can admit I always thought our work lagged behind civilian
journalists, but I now see that we were way ahead of the game; in many ways we
had already converged back then.
These
days convergence is a buzzword and news agencies all over the country are doing
“more with less.” While this is relatively new to civilian journalists,
it’s old hat to us; it’s always been part of the military mindset. Many
of today’s military broadcasters are writing print stories, taking photographs,
and even building new and interactive media for their audiences – all in
addition to their
traditional duties. We are also using technology in ways that few other
agencies have considered, like using existing Internet connections and standard
FTP protocols to deliver broadcast-quality television stories from any given
place on the planet to another, and building Web-based repositories of
broadcast-quality video clips for stations to download.
Our
producers stationed at Aviano Air Base, Italy can pull video from a site
published by producers at our news bureau at Hickam Air Force Base, Hawaii,
produce a TV news package and make it available to our Regional News Center at
Yokota Air Base, Japan – all in one day. You’d think our civilian
counterparts would be interested in this highly effective, low-cost process,
but it becomes clear to us that they don’t yet understand how it works when we
work with them to exchange media. For example, in a recent exchange with
Fox News I was told they could use either Beta SP or DVD. If they had
been more tech-savvy they could have had the clips they wanted almost
immediately and they would have saved $80 and the two days it took for the DHL
delivery service. These are the types of innovations that surface when
you truly are doing more with less.
Though I
may not have known it until recently, it’s clear to me now that military
journalists have led the way in media convergence for years. It’s all
about sensibly using the resources you have available, which the military does
very well. The one-person band TV producer of yesterday is tomorrow’s
do-it-all hybrid print-Web-photo-video journalist. In many ways your
military forces are leading the convergence movement. However, it took
the coverage of war in Iraq for me to figure that out. So maybe revolutionary isn’t the best word for embedded
journalism; at least for me it seems that revelationary would be more appropriate.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Convergence
and the Beat Reporter -- A Tipping Point
Sid
Bedingfield, former CNN executive, is now president of California Fault Line
Productions, a joint venture launched by KCET in Los Angeles and KQED in San
Francisco to produce news and current affairs programs for the PBS network
(Editor’s
note: This piece is adapted from a
presentation at the 2006 convention of the Broadcast Educators Association)
Perhaps
this is obvious, but I’ll say it anyway: Reporting is the essential ingredient
in good journalism. Everything else is dressing. Whether covering the White
House or the school board, the reporter is the engine that drives the
newspaper, the contributor who makes the newscast worthwhile. Forget the fancy
packaging. The news organizations that are most successful – the ones
audiences consider essential – are those that care most about good
reporting.
This
seems worth repeating now because of the tremendous changes coming to daily
journalism. The rise of the Internet and the penetration of high-speed,
broadband connections are triggering a revolution in the newsroom. And no one
will feel the impact more than front line reporters.
This
revolution actually began 25 years ago. The launch of CNN in 1980 accelerated
the news cycle and changed the rules for national journalists working in
Washington. Charles Bierbauer and his colleagues on the CNN White House beat
ushered in a true 24-hour news cycle. No longer could Washington reporters hold
news until their evening newscasts or morning newspapers and expect to get
first shot at the story. News consumers already had the basic information. To
compete, newspapers and even evening newscasts changed the way they covered
those stories, going beyond the so-called five W’s to add more analysis and
background.
Fifteen
years later, the Web arrived – and the news cycle accelerated once again.
News organizations launched Web sites and reporters and correspondents to some
extent were asked to service them. You remember the Web-madness of the late
90s: All news organizations talked a good game about their digital futures but
only some really meant it. For most reporters, the changes were minimal. They
filed their stories as they always had and those pieces were then posted on a
Web site. This process did not fundamentally change the reporter’s life.
That is
about to end. We are at a tipping point in this digital revolution – and
the changes to come will affect every working journalist.
With the
spread of broadband, news networks, local news stations and especially
newspapers now realize their futures lie in the digital arena – on the
Web, on the PDA, in a time-shifted, multi-media, on-demand world. They have all
said this before, but now they mean it.
Consider
this quote from Miami Herald Executive Editor Tom Fiedler, in a memo to his
staff:
“We are
beyond being satisfied with incremental change and giving polite head nods
toward other media platforms… Every job in the newsroom – EVERY JOB
– is going to be redefined to include a Web responsibility… For news
gatherers, this means posting everything we can as soon as we can. It means
using the Web site to its fullest potential for text, audio and video. We’ll
come to appreciate that MiamiHerald.com is not an appendage of the newsroom;
it’s a fundamental product of the newsroom” (2006).
Critics
suggest Fiedler’s urgent tone may be driven in part by the Herald’s late
embrace of the digital world. Nonetheless, the point is made. Journalists who
once focused exclusively on the so-called “daily miracle” of publishing an
ink-and-paper product will now report news 24/7, update when necessary, add
video and audio, and deliver it in formats for the desktop, the PDA, broadcast
and, finally, newsprint.
These
“print” folks will soon be full-fledged multi-media journalists.
No longer
will journalists define themselves by platform – newspaper, TV, radio,
even online. What will be most important is the content. Thomas Curley,
president of the Associated Press, calls this new digital world Web 2.0. His speech to
the Online News Association is worth quoting at length:
“Content
will be more important than container in this next phase… The franchise is not
the newspaper; it’s not the broadcast; it’s not even the Web site. The
franchise is the content itself. And in Web 2.0, discrete pieces –
stories, photos and video clips – all categorized and branded –
will be dis-assembled from whatever presentation you create and magically
re-assembled on the PC desktop, the mobile device or TV set-top box, for consumption
on-demand” (Online News Association conference, 2004).
So what
does this “on-demand” world mean for the front line reporter?
The
quality of the content, I believe, will still matter most. The best reporting,
the best writing, the best editing will win. But this new world will require
journalists to be multi-skilled and to be flexible about format.
Video
will grow more important as broadband spreads. Soon all news organizations
– broadcasters, newspapers and online – will offer video. And yes,
that means print reporters and still photographers will occasionally shoot
video for their stories. Consider this: A deputy managing editor of the New
York Times recently boasted – boasted! – about how much video his
reporters were now shooting. And it is no surprise that the Times has tapped my
old colleague, Vivian Schiller, a TV veteran, to serve as general manager of
its Web site. The Times may be called the old grey lady, but she knows the
future demands full-color video.
Information
Design will continue to evolve and grow in importance in this on-demand world.
Those who design the best, most accessible, user-friendly formats for
multi-media – text, audio and video – will be the winners. And
front line reporters will need to understand and service these new
formats.
Given
these new demands and changing priorities, managers will be tempted to pass all
the burdens of change on to the poor beleaguered reporter. That would be a
critical mistake. Front line correspondents need the time to gather and verify
the facts, then organize them in a coherent, contextual way. That’s a hard job
– and it can’t be done if managers constantly add new demands for video,
audio and non-stop Web-filing. As part of this digital revolution, good
managers must re-design newsrooms and create new workflows that carry out these
new responsibilities without gutting the journalists’ primary function: to
report the news.
Tom
Curley is right: The consumer is now in control. They want what they want when
they want it. And they will go to the news organizations that can provide it
quickly, accurately and in the most accessible formats.
The
changes ahead pose challenges for everyone – especially the reporter. But
this new digital world also presents new opportunities for those with the
skills and flexibility to take advantage of them. The formats may be different,
but in the end success will still be measured by the quality of the reporting.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Confusion
and Convergence
By
Jeff Wilkinson, associate professor of journalism, Regent University
(Editor’s
note: Wilkinson’s is co-author of two forthcoming books, Understanding Media
Convergence and Principles of Convergent Journalism.)
The great
catch phrase for journalism in the 21st century is convergence. It aptly
captures the fundamental shifts occurring at every level of journalism and
media practices in modern society. While definitions abound regarding what it
IS, scholars have not done a very good job telling us what it is NOT. Without
knowing where the (ever changing) boundaries are, we run the risk of boxing
ourselves in, saying a thing is only such-and-such even though society at large
may apply it differently. It matters that what we say about convergence matches
what others says it is. Our books and articles on media convergence, new media
convergence, principles of convergence, convergent journalism, and even
diverging convergent journalism and media must be relevant outside our field.
This is
especially important now because media technology has escaped the box and is
permeating every aspect of modern life. We can boast that media firms overall
continue to grow in terms of profits, products, and employees. We are comforted
that even as broadcast audiences and newspaper subscriber numbers are
shrinking, these same companies' Web sites are among the top Internet sites.
But as individual practitioners, we must be cautious. We are not global media
corporations and we do not have the same benefits.
Convergence
is bringing competition to us as individuals from an entirely new direction. It
challenges us to stay competitive, learn new tricks and adopt new ways of
marketing ourselves and our skills. We can learn a lot by looking at how
non-media fields are using our convergence tools for fun and profit.
In
medicine, doctors are coached on how to be storytellers and authors of books.
They are increasingly becoming experts on communication tasks involving
physician-patient relationships, working with interactive media to consult and
perform microsurgery. Very sexy, indeed! Anesthesiologists are music
programmers for the ultimate niche audience, meeting with their patients before
surgery to compile a list of favorite songs to get them through the procedure.
Media
workers also face competition from the legal profession. Besides coaching in
public speaking and oration, it's common to find ads for animation and video
services to help prosecute or defend a case. Need a video documentary for your
client? Try a Web search and see how many hits come up. Any guesses on how the
pay compares with starting at your local television station?
That's
why we have to give ourselves the competitive edge in this new media
environment. Even among academics, podcasts and video lectures are now
routinely performed by people with—gasp!—no training in media or
communication. As we sulk or complain, the world yawns and moves on.
An
important starting point for our extreme makeover is to define what content is,
how we create it, and how we can enhance it. Since almost anyone can
create a blog site with video and podcasts, it doesn't matter as much whether
you're labeled a media professional. Rocketboom and Ask a Ninja, two video
blogs, are just as entertaining as the latest failed network sitcom. Countless
bloggers are now the "new news for those in the know." And whose
views are given more attention—a loudmouth celebrity or a reasonable,
smart, but faceless reporter?
In order
to survive, we have to be better agents and coaches for ourselves. We have to
push ourselves, train ourselves, and most importantly, promote ourselves and
teach our students to do the same. If you want to be humble, volunteer with
your local non-profit or church. If you want to go anywhere in the age of media
convergence, you need to be willing to look beyond our borders. Your next job
may be in the field of business, architecture, medicine, or government. They've
also embraced media convergence and have created it in their own
image.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
It’s
the Mindset That Needs to Change
By
Janet Kolodzy, assistant professor of journalism, School of Communication,
Emerson College
(Editor’s
Note: Kolodzy’s book, Convergence Journalism: Writing and Reporting across the
News Media was published in May 2006 by Rowman & Littlefield Publishers,
Inc.)
A few
weeks ago, Ed Wasserman’s Miami Herald op-ed piece warned that convergence could be the
next media disaster if journalists have no say in shaping its implementation.
Talk about stating the obvious. Convergence journalism is doomed from the
start if journalism is the last thing on people’s minds. Therein lies the
biggest hurdle to convergence -- getting people’s minds around the idea of
doing journalism differently from how it’s always been done. It’s the mindset.
In dozens
of newsrooms I and others have visited to see how and if convergence can
succeed, a key concern involves changing the mindset. That does not mean doing
EVERY story in multiple media. It DOES mean deciding which stories work best in
which medium, i.e., playing to the strengths of print or broadcast or online.
And this
isn’t just pie-in-the-sky idealism. The mindset or the newsroom culture
at ESPN, for example, centers on providing sports news to sports fans in the
best ways possible. ESPN does not use its print platform, ESPN the
Magazine, for game scores any more than it puts its in-depth reporting from
“Outside the Lines” on a cell phone. But it does use its Web site for both
immediate scores and game updates and develops longer, more in-depth reports to
work in the magazine, on television and on the Web. Both managers and
reporters at ESPN noted in interviews with me that some attitude adjustment is
needed to make this work. Among those adjustments: 1) sharing information and
resources is good and useful and 2) each medium or platform has value.
Those two
attitude adjustments can be particularly rough in print newsrooms because of
the decentralized way newspapers have been organized and managed and the
cherished belief that newspaper journalism is the purest, best form of the
craft. To make convergence journalism work, the mindset of newsroom
leaders has to be more than just demanding reporters to do more work faster.
They need to share; they need to re-allocate time and resources differently.
Additionally,
the medium should not define the quality of the journalism. As the Associated
Press’s Beth Fouhy noted in a journalismjobs.com interview, print and
television have pluses and minuses. She said,”… while print allows stories to
be told with much more breadth and depth, TV still has such a monumental
impact." And online has the capacity for interactivity, multiple media and
depth of information.
But more
importantly, online is attracting the eyeballs. As any journalism professor
will tell you, they struggle to get their students to read a newspaper, let
alone other college-age individuals. It’s not that young people have no
interest in news, but that the daily paper dropped on a doorstep at 6 a.m. or
the local newscast at 6 p.m. does not mesh into the daily routine of many
people.
Ultimately,
Ed Wasserman is right. Convergence may be inevitable but journalists must work
to ensure it promotes quality. And that involves thinking differently. The
mindset of news audiences has changed. Isn’t it about time the mindset of the
people writing, reporting and producing it catches up?
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
International
Communication Association
Networking
Communication Research Conference
June
19-23, 2006
Dresden,
Germany
http://www.icahdq.org/events/conference/2006/conf2006info.asp
Conference
registration starts January 15, 2006.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
AEJMC
Convention
August
2-5, 2006
San
Francisco, CA USA
http://www.aejmc.org/convention/
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
SPJ
Convention & National Journalism Conference
August
24-26, 2006
Chicago,
IL USA
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
University
of South Carolina College of Mass Communication and Information Science and
Newsplex
Convergence
and Society: Ethics, Religion and New Media Conference
October
19-21, 2006
Columbia,
SC USA
http://newsplex.sc.edu/newsplex_cfpapers06.html
Since
September 11, ethics and religion have emerged as important topics in the study
of new media. At this conference, the moral implications of emerging media are
addressed at the levels of society, culture, and the media professions. It is a
forum for scholars, media professionals and theologians to discuss converging
media from the standpoint of competing values. Papers and panels may include
institutional, content, audience, cultural, political and technological
perspectives on media from the perspective of social responsibility. Abstracts,
completed papers and panel proposals for this conference should deal with one
or more of the following four themes:
= Ethics:
Examination of current approaches to moral reasoning about convergence
= Values:
Analysis of values related to converging technologies (i.e., information
equity, privacy, diversity, etc.).
=
Religiosity: How denominations are contributing to public and policy discussion
of convergence and values.
= Media
Convergence, including convergent journalism, technological convergence and
audience behavior.
The
purpose of this conference is to provide a scholarly exploration of these
issues individually and of the connections among them. Submission may address
theory, history, media practice, social influences, cultural issues, legal
implications and effects upon consumers.
Faculty
and graduate students are invited to submit in one or more of three categories:
completed papers, proposals or abstracts of papers in progress and proposals
for panels.
Submissions
may address practical, theoretical, phenomenological, critical and/or empirical
approaches to any of the subjects listed above. All submissions will be
reviewed by a jury that will consider: 1) relevance to the conference theme, 2)
the quality of the contribution, and 3) overall contribution to the
field.
Submission
guidelines:
=Electronic
submissions (Word or RTF attachments) are encouraged (send to augie@sc.edu).
=Paper
copies may be submitted: five paper copies of the submission should be mailed.
=A
detachable cover page should be included with the title of the paper or panel
and authors’ names, addresses, telephone numbers and e-mail addresses. For
electronic submissions, the cover page should be in a separate file.
=Submissions
deadline (postmark) is June 15, 2006. All submissions will be jury-reviewed
with notification to authors and organizers on or before July 31, 2006.
For
registration and further information about this academic conference, visit the
conference Web site at: http://Newsplex.sc.edu.
Papers,
proposals, abstracts and panel proposals should be addressed to:
Augie
Grant, Conference Chair
ERNM
Conference
College
of Mass Communications and Information Studies
Carolina
Coliseum
Columbia,
SC 29208
e-mail: augie@sc.edu
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
---------------Announcements/News
Publishing
a book about convergence? The Convergence Newsletter regularly publishes information
about new and upcoming books on convergent journalism. Send your submissions to
convergence-editor@mailbox.sc.edu.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
---------------Publisher
and Editorial Staff
The
Convergence Newsletter is free and published by The College of Mass Communications and
Information Studies at the University of South Carolina.
Executive
Editor
Augie
Grant, Ph.D.
Editor
Jordan
Storm
convergence-news@mailbox.sc.edu
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
---------------Copyright
and Redistribution
The
Convergence Newsletter is Copyright © 2006 by the University of South Carolina, College of
Mass Communications and Information Studies. All rights reserved.
This
newsletter may be redistributed in any form - print or electronic - without
edits or deletion of any content.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
---------------Formatting
The
Convergence Newsletter is optimized for 80 character display; you may need to reset the line
length on the preferences menu of your e-mail program.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
---------------Submission
Guidelines/Deadline Schedule
The
Convergence Newsletter provides an editorially neutral forum for discussion of the
theoretical and professional meaning of media convergence. We welcome articles
of all sorts addressing the subject of convergence in journalism and media. We
also accept news briefs, calls for papers and conference announcements. Our
audience is both academics and professionals and the publication style is APA
7th edition. Feature articles should be 750 to 1,500 words; other articles
should be 250 to 750 words; announcements and conference submissions should be
200 words. All articles should be submitted to The Convergence Newsletter editor at convergence-editor@mailbox.sc.edu.
Please include your name, affiliation and contact information with your submission.
The
Convergence Newsletter is published the first week of each month except January.
Articles should be submitted at least 10 days prior to the publication date.
Any questions should be sent to convergence-editor@mailbox.sc.edu.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
---------------Subscribe/Unsubscribe
Information
To
subscribe, unsubscribe or edit your information, please send a message to convergence-editor@mailbox.sc.edu
or write to The Convergence Newsletter c/o School of Journalism and Mass Communications,
University of South Carolina, Columbia, SC 29208.