Convergence
Newsletter
From
Newsplex at the University of South Carolina
Vol. IV
No. 1 (July 6, 2006)
Commenting
on Convergence
By
Augie Grant, executive editor of The Convergence Newsletter and associate
professor, University of South Carolina
This issue
of The Convergence Newsletter begins Volume 4 of our publication. There are many people
to thank for the newsletterÕs three years of existence. We'll do that at the
end of this newsletter; but in the spirit of good journalism, let's focus on
the "big picture."
For you
as readers, it is probably more important to note the evolution of this
newsletter from a narrow focus on activities at the University of South
Carolina's Newsplex to a forum that is attempting to explore and report on
developments in all areas of convergent journalism. We have been just as
excited to report on convergent happenings at the University of Missouri and
the results of the Knight Foundation grant to Indiana University as we have
been to describe Doane CollegeÕs search to find an academic model of
convergence for use in their program (discussed later in this newsletter).
Articles
that appear below continue a debate that began two months ago. In the June 2006
issue of this newsletter, Janet Kolodzy, associate professor of journalism at
Emerson College, responded to Ed WassermanÕs May 16, 2006 piece on convergent
journalism in the Miami Herald. In the piece Wasserman detailed several
advantages and disadvantages of converged multi-platform newsrooms, saying:
ÒThe converged newsroom opens up huge, perplexing questions. So far theyÕre
being answered by the techies, the brand managers, the publishers, the
marketers. When do we hear from the professional journalists? Where is their
independent assessment of how these powerful new technologies can be used, not
to plant the flag in cyberspace, not to reclaim market share, but to provide
great, meaningful journalism? (For the full text link to http://www.miami.com/mld/miamiherald/news/opinion/14581081.htm)
This
newsletter continues the dialogue by offering four professional journalistsÕ
perspectives on WassermanÕs piece and convergent journalism practices. Each of the these journalists was a recipient
of a Sigma Delta Chi Award in 2005, given by the Society of Professional
Journalists in recognition of excellent professional journalism.
From our
perspective, the most dramatic change over the past three years has been the
shift from defining convergence and describing experiments in convergence to
presenting an understanding that convergence is an integral part of journalism
and journalism education. We've shared lessons learned from large and small
programs, and from industry and academic endeavors. In the process, the
newsletter has also grown from a subscriber base of a few dozen individuals to
almost 800 today.
Your
articles and comments have become the heart of The Convergence Newsletter. We appreciate the trust you've
put in us to mediate the flow of information, and we're eager to share your
research, publications and experiences with other readers in future editions.
I thank
you for taking the time to read the newsletter and share your thoughts and
experiences with our editors. Send your suggestions and contributions to: convergence-editor@mailbox.sc.edu
View past
newsletters at http://www.jour.sc.edu/news/convergence/.
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Feature
Articles
Convergence:
Larger Audiences
Fools for
Tools?
Good
Journalism
Convergence:
WeÕve Seen this Movie Before
Wanted: A
Model of Convergence
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Conference
Information
AEJMC
Convention
SPJ
Convention & National Journalism Conference
Convergence
and Society: Ethics, Religion and New Media
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---------------Feature
Articles
Convergence:
Larger Audiences
By
Craig Anderson, reporter, East Valley Tribune, Scottsdale, Ariz.
In Edward
Wasserman's opinion piece on the integration of new information technologies
into the newspaper business, he asks if so-called convergence is the "next
media disaster." I'll let you in on a little secret: Whenever a journalist
poses the question, "Is Thing X the next disaster?" the answer nearly
always ends up being "No, it's not."
Also
interesting about Wasserman's question is that it implies there were previous
media disasters. What were they? The AOL-Time Warner merger? That show Geraldo
did on Al Capone's vault?
I agree
that the expansion of newspapers onto the Internet could be taken too far, but
is that really happening? Wasserman suggests newspapers are building "a
business model around providing third-rate journalism to a vanishing
audience" of die-hard news junkies who obsessively scan the Web for story
updates.
The idea
is that in the rush to get the story out first, newspapers are posting
half-baked, inaccurate, online articles instead of fully baked, accurate,
printed ones.
But in
truth, only a fraction of what appears in newspapers is deemed urgent enough to
post an early version on the Internet. I've never heard an editor say, "We
need to upload that analysis piece on the governor's race to the Web site
ASAP!"
The
Internet is useful because it can deliver breaking news to the public faster
than printed publications can. It also allows newspapers to supplement printed
content with audio and video clips, animated graphics and links to source
information. None of that is happening in lieu of the traditional reporting,
editing and publishing processes.
As for
Wassermen's concern that the push toward online journalism is bad for newsroom
morale, all I can say is that reporters want to get their stories out faster.
They want a larger audience. They want to get a thank-you message from a guy in
China.
(EditorÕs
Note: Craig Anderson, along with Mark Flatten and Emily Gersema of the East
Valley Tribune, were the
recipients of a 2005 Sigma Delta Chi Award for newspaper/wire services
reporting for their piece, ÒThe Speculators.Ó)
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Fools
for Tools?
By
Daniel J. DeNoon, senior writer, WebMD Medical News, Atlanta, Ga.
The
opinions voiced in this article are those of the author and do not necessarily
reflect those of WebMD.
The tools
that make great journalism possible can always be used to destroy it.
As
click-accumulating bloggers hyperventilate in cyberspace, journalists are lured
into giving up their balanced stance for a snarky pose. As 24-hour television
news devolves into bloviation, we're tempted to deliver truthy opinions rather
than facts. And as multimedia images circulate faster than bird flu could ever
do, we wonder whether anyone really cares about the picture painted by our
thousand words.
It's
helpful to remember that far older tools -- the unnamed source, for example --
can be misused to subvert journalism rather than to advance it.
The
production-line speedup of news didn't start with the Internet. Multiple daily
deadlines have long been a fact of life. Being asked to report a story both in
print and audio -- and to take pictures, too -- predates the World-Wide Web.
And sacrificing story for scoop will always be a devil's bargain for a
journalist.
None of
this means that great journalism can't survive in the converging newsroom (I
say converging, because powerful new tools continue to emerge). But journalists
must avoid being enslaved by their own tools.
As Edward
Wasserman cogently observes, continually updating a story throughout the day
does come at the cost of story development. The problem here is that only
urgently breaking news needs to be treated this way -- yet click-hungry
managers too often fly the breaking-news banner.
No matter
how many new tools become available in the newsroom, the journalist has a
single basic tool that must not be eclipsed: narrative. It's tempting to attack
a story with a blizzard of images and sound and video clips and animation and
links. But this is all sound and fury. Journalism is all about telling stories
-- important stories. Creating powerful narrative takes craftsmanship and an
abiding commitment to truth. Newsrooms that forget this can't succeed for long,
no matter how converged they may seem.
(EditorÕs
note: Daniel DeNoon, along with Sean Swint, and Brunilda Nazario of WebMD, were the recipients of a 2005 Sigma Delta
Chi Award for online reporting for their piece, ÒScientists in Desperate Race
with Bird Flu.Ó)
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Good
Journalism
By Forrest
Stewart, producer, Rocky Mountain
News, Denver, Colo.
Journalists
working in traditional media have become responsible for multiple children, and
their kids are developing at different rates and behaving in unique ways. The
newspaper is typically fed a fully prepared meal once a day, while the Web
wants to snack on smaller bits every few minutes, a habit it certainly didn't
learn from its parents.
But
that's how news on the Web is served, so it's up to responsible adults to make
sure portions are nutritious. Successful newsroom convergence facilitates the
delivery of good journalism to multiple media, without sacrificing quality in
any format.
It's
interesting to note that Web standards evangelists do a lot of preaching about
keeping content and presentation separate. The idea is mainly that the
information on a Web site (news or otherwise) could ultimately be bent towards
a variety of platforms and shouldn't be structured in a way that favors, say,
the monitor over the mobile phone. If a site consists mainly of text-based
information, there is no reason to believe a user wouldn't be hearing it via a
screen reader rather than looking at it. Users ultimately decide how to consume
information.
Journalists
in converged newsrooms should ideally be working toward platform independence
and should be supported in that endeavor by managers who don't ask them to do
more work or learn different skill sets, but simply to tweak their work habits.
People who choose to consume news online typically won't read past the first
four or five graphs of a developing story, and they often sign up for breaking
news alerts that offer little more than a headline sent via text message to a
cell phone. Knowing that, online journalism works best when reporters do in-depth
stories and send major developments to the Web once they've been confirmed. If
a reporter happens to use an audio recorder, it's not much of a stretch to
excerpt an interview for audio clip use on the Web. That's an efficient use of
resources that allows users to determine how to experience a story.
At the Rocky
Mountain News in
Denver, reporters are assigned stories and usually work under the auspices of
creating content for the next day's paper. But procedure has been tweaked so
that assistant editors receive and edit reports as news develops, then move
updates to the Web. This creates what is essentially an in-house wire service
that asks journalists to be conversant in one technology: e-mail.
When
protocol is executed correctly, print quality doesn't suffer at all, and
well-reported news hits the Web quickly. The proof of that statement is evident
daily, when breaking news is reported online first, developed throughout the
day, then elegantly packaged for the next day's paper. The proof is in Final
Salute, a 2005 special report that won two Pulitzers (for feature writing and
photography), plus POYi and SPJ awards for online content. The work is of the
highest quality, in print and on the Web, platform independent and easily
accessible to users in either form.
The
nature of the Web is 24/7. It doesn't need to take naps, and won't be put to
bed at the same time every night. The nature of the Web is limitless
information, on demand. It is asked a question, and answers. Journalism can
function effectively and prosper in the converged newsroom so long as reporters
continue to tell great stories and don't play media favorites. Consumers will
eventually decide where and how they're going get the news, and the converged
newsroom ultimately offers them the most options for good journalism.
(EditorÕs
Note: Forrest Stewart, along with Sonya Doctorian, Todd Heisler and Jim Sheeler
of the Rocky Mountain News, were the recipients of a 2005 Sigma Delta Chi Award
for online reporting for their piece, ÒFinal Salute.Ó)
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Convergence:
WeÕve Seen this Movie Before
By Jeff
Hirsh, reporter WKRC-TV, Cincinnati, Ohio
ÒConvergenceÓ
is a nice 21st century term for a very 20th century practice. In local TV news,
we called it the Òone-man band,Ó and it remains with us today. In fact, itÕs expanding
É and, at least for TV, thatÕs not good.
The Òone-man
bandÓ is a reporter who shoots his or her own video, or a photographer who also
writes and reports. Just set up the tripod, walk around in front, and shoot a
standup of yourself. It makes it hard to do those ÒactionÓ standups which are
so popular É but, hey, you get what you pay for É or rather, you donÕt get what
you donÕt pay for.
It only
stands to reason that if you have to do two, high-pressure, high-responsibility
jobs while covering a news story that something will suffer É and probably both
thingsÉ your reporting, or your video. Fortunately, my first job was at a
station which Prof. Wasserman probably knows well – WDBJ-TV, in Roanoke,
Va., in Washington & LeeÕs back yard. WDBJ had reporters who reported and
photographers who shot film (yes, it was film then, at least to start). As a
new hire fresh out of college, I was able to concentrate on gathering
information, writing and producing packages, and cutting my teeth on
investigative reporting. If I had had to shoot film (or later, videotape) there
would have been no way I could have progressed as I did as a reporter.
Fast
forward to 2006. My current station, WKRC-TV in Cincinnati, also has reporters
who report and photographers who shoot. I have literally spent months on single
investigative projects. There also would have been no way to get those projects
finished É some of which led to changes in state law. .. if I had had to shoot
and edit a 15-minute story as well as research and report it.
But, that
is not to say ÒconvergenceÓ properly utilized, is bad. Not only can it be good,
but itÕs the future. Actually,
itÕs the present. Our Web site attracts people who may not watch our news every
day, but, exposed to our product online, decide to tune in. The site has access
to some of our stationÕs best, award-winning programs from previous years. We
have had ÒWeb campaignsÓ providing additional information about stories we have
done, along with links where viewers can learn more. The Web also can provide space for longer pieces than would
normally air at 6 p.m. or 11 p.m., or entire interviews instead of a 15-second
Òsound bite.Ó Plus, the Web can generate new stories. I am currently
investigating a situation brought to my attention by someone who found one of
my old reports on line.
The key to
this kind of convergence is doing it right. If it is just a new form of the
Òone-man bandÓ then itÕs simply piling on more work for journalists who are
already stretched thin. But, if there are separate Web editors (which we happen
to have), then a station is expanding its reach in an era when viewers donÕt
automatically sit down at 6 p.m. in front of the TV like they used to.
In fact,
the day may not be too far off when a broadcast journalistÕs main responsibility
is producing stories for the Web É with over-the-air as the secondary outlet.
As long as it is not a Òone-man bandÓ pulled from his or her Web story to do
another version for the 11 p.m. show, it could work out fine.
(EditorÕs
Note: Jeff Hirsh, along with Jeff Barnhill, Eric Gerhardt and Dan Hurley of
WKRC-TV, were the recipients of a 2005 Sigma Delta Chi Award for television
reporting for their piece, ÒCharter School Investigations.Ó)
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Wanted:
A Model of Convergence
By David
Swartzlander, assistant professor of journalism and adviser to The Doane Owl
and Tiger yearbook, Doane College, Lincoln, Neb.
Some call
it convergence.
Others
refer to it as multi-platform communication.
For all I
know, there may be other names for the idea of melding different formats to try
to communicate information in a better way to a mass audience.
American Press, Poynter and other institutes say the key for providing news to people in
the future is through the use of different formats.
They also
say journalists must think in terms of news rather than formats; that content
will continue to rule, but news gatherers must change their mindsets. That
journalists must think less in terms of print or broadcast, and more in terms
of, ÒHow are we best going to provide citizens the news?Ó
The
small, liberal arts college where I teach finds itself at a crossroads. It
believes it cannot continue to afford a television station, as the equipment
simply is too expensive. The college has identified a need to change how it
offers mass communication instruction to students - it wants to develop a
convergence model.
The dean
asked me to find a small, private, liberal arts school that uses the
convergence model, in order to hopefully study and adopt many of their practices.
We hope to learn how the schoolÕs major operates. What type of curriculum is
used? Have the various newsrooms at the school converged into one? How do the
broadcast and print students work together to develop news stories? In short,
how would we best prepare students to report news in the future?
The
college is so interested in academic convergent journalism models that it is
willing to send me to visit a school that fits the description, particularly
small, liberal arts, private colleges that have embraced convergence.
If your
school meets the description and would be willing to be studied, please contact
me: David Swartzlander, Communication Studies Chairman, Doane College, 1014
Boswell Ave., Crete, NE 68333, by e-mail at david.swartzlander@doane.edu or
by phone at 402-826-8269.
(Editor's
note: If you meet David's criteria, The Convergence Newsletter would also like to profile
your program. After calling David, drop us a line: convergence-news@mailbox.sc.edu.)
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
---------------Conferences
AEJMC
Convention
August
2-5, 2006
San
Francisco, CA USA
http://www.aejmc.org/convention/
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
SPJ
Convention & National Journalism Conference
August
24-26, 2006
Chicago,
IL USA
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University
of South Carolina College of Mass Communication and Information Science and
Newsplex
Convergence
and Society: Ethics, Religion and New Media Conference
October
19-21, 2006
Columbia,
SC USA
http://newsplex.sc.edu/newsplex_cfpapers06.html
Since
September 11, ethics and religion have emerged as important topics in the study
of new media. At this conference, the moral implications of emerging media are
addressed at the levels of society, culture, and the media professions. It is a
forum for scholars, media professionals and theologians to discuss converging
media from the standpoint of competing values. Judging is underway for this
conference, and the agenda will be announced in the August edition of The
Convergence Newsletter.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
---------------News
Thanks!
By
Augie Grant, executive editor of The Convergence Newsletter and associate
professor, University of South Carolina
The
Convergence Newsletter is the collaboration of dozens of individuals. The most important
ones are the graduate students who have served as editors of the newsletter
over the past three years, including James Christian, Tyler Jones, Holly
Fisher, and Jordan Storm.
I'm also
grateful to all of our contributors over the past three years—their
articles have helped us all understand more about convergence.
Finally, The Convergence Newsletter would not be possible without the
support of the faculty and administration of the College of Mass Communications
and Information Studies at the University of South Carolina, including Dean
Charles Bierbauer, Director of the School of Journalism and Mass Communications
Shirley Carter, and Associate Director for Graduate Studies Erik
Collins—they are the ones who have provided the resources that make this
newsletter possible.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
---------------New
Books on Convergence Announcement
Rey
RosalesÕ The Elements of Online Journalism was just released by iUniverse, Inc.
The book
guides the reader as to how to create innovative multimedia reports and
presentations. It explains the nature of todayÕs media consumer and talks about
ways to gain new users as well as sustain a high rate of return visits. The
book also talks about other important factors of online journalism such as
audience, design, promotion, ethics, job prospects, and future directions for
online news.
Publishing
a book about convergence? The Convergence Newsletter regularly publishes information
about new and upcoming books on convergent journalism. Send your submissions to
convergence-editor@mailbox.sc.edu.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
---------------Publisher
and Editorial Staff
The
Convergence Newsletter is free and published by The College of Mass Communications and
Information Studies at the University of South Carolina.
Executive
Editor
Augie
Grant, Ph.D.
Editor
Jordan
Storm
convergence-news@mailbox.sc.edu
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
---------------Copyright
and Redistribution
The
Convergence Newsletter is Copyright © 2006 by the University of South Carolina, College of
Mass Communications and Information Studies. All rights reserved.
This
newsletter may be redistributed in any form - print or electronic - without
edits or deletion of any content.
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---------------Formatting
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---------------Submission
Guidelines/Deadline Schedule
The
Convergence Newsletter provides an editorially neutral forum for discussion of the theoretical
and professional meaning of media convergence. We welcome articles of all sorts
addressing the subject of convergence in journalism and media. We also accept
news briefs, calls for papers and conference announcements. Our audience is
both academics and professionals and the publication style is APA 7th edition.
Feature articles should be 750 to 1,500 words; other articles should be 250 to
750 words; announcements and conference submissions should be 200 words. All
articles should be submitted to The Convergence Newsletter editor at convergence-editor@mailbox.sc.edu.
Please include your name, affiliation and contact information with your
submission.
The
Convergence Newsletter is published the first week of each month except January.
Articles should be submitted at least 10 days prior to the publication date.
Any questions should be sent to convergence-editor@mailbox.sc.edu.
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---------------Subscribe/Unsubscribe
Information
To
subscribe, unsubscribe or edit your information, please send a message to convergence-editor@mailbox.sc.edu
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