Visual Communications Sequence
B.F.A., University of South Carolina
Scott Farrand, a former newspaper graphics editor, brings to the
University almost 20 years of journalism experience. His academic
expertise is publication and print design, visual communication and
informational graphics. During his career, he has received state,
national and international honors for design work and informational
graphics. In 1996 he accepted, for The State newspaper, the Society
of Newspaper Design's highest honor for the "Best Designed Newspaper
in the World."
During the early 1980s, Farrand pioneered the use of Apple computers
for print publications. He beta-tested and helped develop some of
the first versions of Adobe Illustrator and Freehand drawing programs
for the Macintosh. He also created and published one of the first
informational graphics, using an Apple computer.
A native of South Dakota, Scott is a former "Army brat" whose
years growing up and traveling have allowed him to visit or live
in 41 states and 12 countries. Scott is married to Columbia native
Renee Davis Farrand, and they have two sons – Roy and Emory.
During Scott’s academic career at USC, he has developed an
expertise in visual communication and convergence journalism that
has enabled him to participate in these projects:
Media And The Message
Funded project where he worked with over 125 nonprofit organizations
Partnership for Excellence
Multiyear funded project that partnered with the South Carolina Press
Association to work with over 22 newspapers in South Carolina.
Multimedia Maymester in Munich
In five years he has taken over 90 students to Germany to teach them
multimedia journalism as part of a study abroad program created
by the School of Journalism and Mass Communications.
Convergence Journalism Consulting & Training
Has worked with USC’s Newsplex on funded projects with over
20 companies and institutions that include:
– University of Puerto Rico
– Zayed University (Dubai)
– Manchester Evening News (England)
– Groupe Edipresse (Switzerland)
– U.S. Army (Soldier Media Center, Washington, D.C.)
Cigarette visual warning labels
Has worked with USC’s School of Public Health on a funded research
project to identify, design and test new Surgeon General warning
labels for U.S. cigarette packages.